The cultivation of opinions. How did the press cover the last 16 years of experience with GMOs in Canada?

The media debate on agricultural biotechnology (ag-biotech) in Canada engages active supporters and opponents. At the same time, Canadian citizens are found to be polarized with regard to Genetically Modified Organisms (GMOs). Studies suggest that this is partly a result of the biased coverage of th...

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Autor principal:	Eleni A. Galata
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2017
Materias:	media bias cultivation effect gmos public polarization canada Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/682944b82b4a462fb188636258e4ebac
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spelling	oai:doaj.org-article:682944b82b4a462fb188636258e4ebac2021-12-02T14:35:46ZThe cultivation of opinions. How did the press cover the last 16 years of experience with GMOs in Canada?2331-197510.1080/23311975.2017.1297212https://doaj.org/article/682944b82b4a462fb188636258e4ebac2017-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2017.1297212https://doaj.org/toc/2331-1975The media debate on agricultural biotechnology (ag-biotech) in Canada engages active supporters and opponents. At the same time, Canadian citizens are found to be polarized with regard to Genetically Modified Organisms (GMOs). Studies suggest that this is partly a result of the biased coverage of the media. I used two widely read national newspapers and examined their stories on GMOs from the years 2000 to 2015. First, I examined whether the stories were biased in evaluations towards GMOs and I then looked at the dynamics of this bias. My results suggest that the press coverage on GMOs in Canada is not biased since representatives from both sides of the debate were found in the press. However, one might see this as an “artificial balance” because the representatives themselves were found to express opinions that could be characterized as biased. I conclude that the press exposure can have a cultivation effect, letting the public reflect what they find in press instead of the real world, and leading to polarized public perceptions on GMOs. This work presents the first effort to understand the levels of media bias that leads to public polarization on ag-biotech. The results add to the literature of public understanding of the media by presenting the ways in which the representatives of the media can express opinions that are biased.Eleni A. GalataTaylor & Francis Grouparticlemedia biascultivation effectgmospublic polarizationcanadaBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 4, Iss 1 (2017)
institution	DOAJ
collection	DOAJ
language	EN
topic	media bias cultivation effect gmos public polarization canada Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	media bias cultivation effect gmos public polarization canada Business HF5001-6182 Management. Industrial management HD28-70 Eleni A. Galata The cultivation of opinions. How did the press cover the last 16 years of experience with GMOs in Canada?
description	The media debate on agricultural biotechnology (ag-biotech) in Canada engages active supporters and opponents. At the same time, Canadian citizens are found to be polarized with regard to Genetically Modified Organisms (GMOs). Studies suggest that this is partly a result of the biased coverage of the media. I used two widely read national newspapers and examined their stories on GMOs from the years 2000 to 2015. First, I examined whether the stories were biased in evaluations towards GMOs and I then looked at the dynamics of this bias. My results suggest that the press coverage on GMOs in Canada is not biased since representatives from both sides of the debate were found in the press. However, one might see this as an “artificial balance” because the representatives themselves were found to express opinions that could be characterized as biased. I conclude that the press exposure can have a cultivation effect, letting the public reflect what they find in press instead of the real world, and leading to polarized public perceptions on GMOs. This work presents the first effort to understand the levels of media bias that leads to public polarization on ag-biotech. The results add to the literature of public understanding of the media by presenting the ways in which the representatives of the media can express opinions that are biased.
format	article
author	Eleni A. Galata
author_facet	Eleni A. Galata
author_sort	Eleni A. Galata
title	The cultivation of opinions. How did the press cover the last 16 years of experience with GMOs in Canada?
title_short	The cultivation of opinions. How did the press cover the last 16 years of experience with GMOs in Canada?
title_full	The cultivation of opinions. How did the press cover the last 16 years of experience with GMOs in Canada?
title_fullStr	The cultivation of opinions. How did the press cover the last 16 years of experience with GMOs in Canada?
title_full_unstemmed	The cultivation of opinions. How did the press cover the last 16 years of experience with GMOs in Canada?
title_sort	cultivation of opinions. how did the press cover the last 16 years of experience with gmos in canada?
publisher	Taylor & Francis Group
publishDate	2017
url	https://doaj.org/article/682944b82b4a462fb188636258e4ebac
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The cultivation of opinions. How did the press cover the last 16 years of experience with GMOs in Canada?

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