Common Language of New Era in Sport Clubs: Emojis

Defined as an easy and automated way of expressing emotions in the digital age, emojis are emerging as a new language in the social media world and sports clubs also. For sports clubs, it is of vital importance to communicate and establish effective relations with fans or followers. Hence, almost al...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Arif Yüce, Volkan Aydoğdu, Hakan Katırcı
Formato:	article
Lenguaje:	EN ID
Publicado:	Universitas Semarang 2021
Materias:	content analysis, social media, twitter, sports clubs, emoji Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/6874fa0fcd5c497b887dfd05847fd194
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:6874fa0fcd5c497b887dfd05847fd194
record_format	dspace
spelling	oai:doaj.org-article:6874fa0fcd5c497b887dfd05847fd1942021-11-10T15:10:48ZCommon Language of New Era in Sport Clubs: Emojis2086-15592527-281010.26623/themessenger.v13i1.2390https://doaj.org/article/6874fa0fcd5c497b887dfd05847fd1942021-09-01T00:00:00Zhttps://journals.usm.ac.id/index.php/the-messenger/article/view/2390https://doaj.org/toc/2086-1559https://doaj.org/toc/2527-2810Defined as an easy and automated way of expressing emotions in the digital age, emojis are emerging as a new language in the social media world and sports clubs also. For sports clubs, it is of vital importance to communicate and establish effective relations with fans or followers. Hence, almost all professional sports clubs use social media and shape their social media accounts to interact with fans/followers and effectively maintain marketing communication efforts. The aim of this study was to determine the content of emoji usage in tweets of Turkish sports clubs (Besiktas JK, Fenerbahce SK, Galatasaray SK, Istanbul Başakşehir FK, Trabzonspor SK). Since Twitter is one of the most heavily used social media networks of sports clubs, so in this study was preferred. Content analysis method was used to examine emojis used by sports clubs. The study found that sports clubs use emojis that create positive and neutral connotations. Emojis used are heavily determined to be visuals depicting the colors and symbols of sports clubs. The study is the first to examine sports clubs' emojis used. Hence, the study included important results for the management of communication and marketing strategies of sports clubs on social media.Arif YüceVolkan AydoğduHakan KatırcıUniversitas Semarangarticlecontent analysis, social media, twitter, sports clubs, emojiCommunication. Mass mediaP87-96ENIDJurnal the Messenger, Vol 13, Iss 1, Pp 63-80 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	content analysis, social media, twitter, sports clubs, emoji Communication. Mass media P87-96
spellingShingle	content analysis, social media, twitter, sports clubs, emoji Communication. Mass media P87-96 Arif Yüce Volkan Aydoğdu Hakan Katırcı Common Language of New Era in Sport Clubs: Emojis
description	Defined as an easy and automated way of expressing emotions in the digital age, emojis are emerging as a new language in the social media world and sports clubs also. For sports clubs, it is of vital importance to communicate and establish effective relations with fans or followers. Hence, almost all professional sports clubs use social media and shape their social media accounts to interact with fans/followers and effectively maintain marketing communication efforts. The aim of this study was to determine the content of emoji usage in tweets of Turkish sports clubs (Besiktas JK, Fenerbahce SK, Galatasaray SK, Istanbul Başakşehir FK, Trabzonspor SK). Since Twitter is one of the most heavily used social media networks of sports clubs, so in this study was preferred. Content analysis method was used to examine emojis used by sports clubs. The study found that sports clubs use emojis that create positive and neutral connotations. Emojis used are heavily determined to be visuals depicting the colors and symbols of sports clubs. The study is the first to examine sports clubs' emojis used. Hence, the study included important results for the management of communication and marketing strategies of sports clubs on social media.
format	article
author	Arif Yüce Volkan Aydoğdu Hakan Katırcı
author_facet	Arif Yüce Volkan Aydoğdu Hakan Katırcı
author_sort	Arif Yüce
title	Common Language of New Era in Sport Clubs: Emojis
title_short	Common Language of New Era in Sport Clubs: Emojis
title_full	Common Language of New Era in Sport Clubs: Emojis
title_fullStr	Common Language of New Era in Sport Clubs: Emojis
title_full_unstemmed	Common Language of New Era in Sport Clubs: Emojis
title_sort	common language of new era in sport clubs: emojis
publisher	Universitas Semarang
publishDate	2021
url	https://doaj.org/article/6874fa0fcd5c497b887dfd05847fd194
work_keys_str_mv	AT arifyuce commonlanguageofnewerainsportclubsemojis AT volkanaydogdu commonlanguageofnewerainsportclubsemojis AT hakankatırcı commonlanguageofnewerainsportclubsemojis
_version_	1718439876757553152

Common Language of New Era in Sport Clubs: Emojis

Ejemplares similares