AN OVERVIEW OF RELATIONSHIP MARKETING AND EXAMINATION OF THESIS PROFILES WRITTEN ABOUT THIS TOPIC (2000-2016)

Factors such as globalization, increasing competition, developments in information and communication technologies, changing customer profile, customer service quality and satisfaction expectations have forced businesses to keep pace with the changing era. In this respect, businesses that want to gai...

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Autores principales:	Derya Gündüz Hoşgör, Haydar Hoşgör
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	marketing modern marketing relationship marketing thesis university Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/68bd6c1beef34de3bbd6687d19ea43c3
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id	oai:doaj.org-article:68bd6c1beef34de3bbd6687d19ea43c3
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spelling	oai:doaj.org-article:68bd6c1beef34de3bbd6687d19ea43c32021-11-24T09:20:47ZAN OVERVIEW OF RELATIONSHIP MARKETING AND EXAMINATION OF THESIS PROFILES WRITTEN ABOUT THIS TOPIC (2000-2016)2148-416310.9761/JASSS6935https://doaj.org/article/68bd6c1beef34de3bbd6687d19ea43c32019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=343432715_34-%C3%96%C4%9Fr.%20G%C3%B6r.%20Derya%20G%C3%BCnd%C3%BCz%20Ho%C5%9Fg%C3%B6r%20ve%20Haydar%20Ho%C5%9Fg%C3%B6r.pdf&key=28207https://doaj.org/toc/2148-4163Factors such as globalization, increasing competition, developments in information and communication technologies, changing customer profile, customer service quality and satisfaction expectations have forced businesses to keep pace with the changing era. In this respect, businesses that want to gain more market share, increase their financial profit, gain competitive advantage, retain existing customers, acquire new customers and create a loyal customer portfolio have turned to relational marketing applications. Relational marketing is a modern marketing approach that aimed at building long-lasting mutual and profitable relationships with customers. The aim of this study is to investigation profiles of master and PHd thesis being executed about relationship marketing between 2000-2016 years in Turkey. In this scope, a total of 37 theses were analyzed by means of content analysis in terms of year, kind, science area, sector, university, research-data collection-sampling and analysis methods, sample volume and most used variables. Microsoft Excel 2010 office program was used to calculate of frequency and percentages of the theses and the findings were presented on the tables.Derya Gündüz HoşgörHaydar HoşgörFırat Universityarticlemarketingmodern marketingrelationship marketingthesisuniversitySocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 10, Iss 56, Pp 521-536 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	marketing modern marketing relationship marketing thesis university Social Sciences H Social sciences (General) H1-99
spellingShingle	marketing modern marketing relationship marketing thesis university Social Sciences H Social sciences (General) H1-99 Derya Gündüz Hoşgör Haydar Hoşgör AN OVERVIEW OF RELATIONSHIP MARKETING AND EXAMINATION OF THESIS PROFILES WRITTEN ABOUT THIS TOPIC (2000-2016)
description	Factors such as globalization, increasing competition, developments in information and communication technologies, changing customer profile, customer service quality and satisfaction expectations have forced businesses to keep pace with the changing era. In this respect, businesses that want to gain more market share, increase their financial profit, gain competitive advantage, retain existing customers, acquire new customers and create a loyal customer portfolio have turned to relational marketing applications. Relational marketing is a modern marketing approach that aimed at building long-lasting mutual and profitable relationships with customers. The aim of this study is to investigation profiles of master and PHd thesis being executed about relationship marketing between 2000-2016 years in Turkey. In this scope, a total of 37 theses were analyzed by means of content analysis in terms of year, kind, science area, sector, university, research-data collection-sampling and analysis methods, sample volume and most used variables. Microsoft Excel 2010 office program was used to calculate of frequency and percentages of the theses and the findings were presented on the tables.
format	article
author	Derya Gündüz Hoşgör Haydar Hoşgör
author_facet	Derya Gündüz Hoşgör Haydar Hoşgör
author_sort	Derya Gündüz Hoşgör
title	AN OVERVIEW OF RELATIONSHIP MARKETING AND EXAMINATION OF THESIS PROFILES WRITTEN ABOUT THIS TOPIC (2000-2016)
title_short	AN OVERVIEW OF RELATIONSHIP MARKETING AND EXAMINATION OF THESIS PROFILES WRITTEN ABOUT THIS TOPIC (2000-2016)
title_full	AN OVERVIEW OF RELATIONSHIP MARKETING AND EXAMINATION OF THESIS PROFILES WRITTEN ABOUT THIS TOPIC (2000-2016)
title_fullStr	AN OVERVIEW OF RELATIONSHIP MARKETING AND EXAMINATION OF THESIS PROFILES WRITTEN ABOUT THIS TOPIC (2000-2016)
title_full_unstemmed	AN OVERVIEW OF RELATIONSHIP MARKETING AND EXAMINATION OF THESIS PROFILES WRITTEN ABOUT THIS TOPIC (2000-2016)
title_sort	overview of relationship marketing and examination of thesis profiles written about this topic (2000-2016)
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/68bd6c1beef34de3bbd6687d19ea43c3
work_keys_str_mv	AT deryagunduzhosgor anoverviewofrelationshipmarketingandexaminationofthesisprofileswrittenaboutthistopic20002016 AT haydarhosgor anoverviewofrelationshipmarketingandexaminationofthesisprofileswrittenaboutthistopic20002016 AT deryagunduzhosgor overviewofrelationshipmarketingandexaminationofthesisprofileswrittenaboutthistopic20002016 AT haydarhosgor overviewofrelationshipmarketingandexaminationofthesisprofileswrittenaboutthistopic20002016
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AN OVERVIEW OF RELATIONSHIP MARKETING AND EXAMINATION OF THESIS PROFILES WRITTEN ABOUT THIS TOPIC (2000-2016)

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