THE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD

Organic food (OF) market is claimed as the fastest growing market in 20th century. Therefore, there are much research about finding factors that affect purchase intention towards OF, one of them is the Food Choice Questionnaire (FCQ), by which it is easy to assess nine distinct food choice motives a...

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Autores principales:	Khairiyah Kamilah, Jono Mintarto Munandar, Muhammad Syamsun, Thirarut Worapishet
Formato:	article
Lenguaje:	EN ID
Publicado:	Bogor Agricultural University 2021
Materias:	Agriculture (General) S1-972 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/68e1caade2ff45c494909a43d2f77e2f
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spelling	oai:doaj.org-article:68e1caade2ff45c494909a43d2f77e2f2021-11-04T04:20:00ZTHE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD1693-58532407-252410.17358/jma.18.1.32https://doaj.org/article/68e1caade2ff45c494909a43d2f77e2f2021-03-01T00:00:00Zhttps://jurnal.ipb.ac.id/index.php/jmagr/article/view/35623https://doaj.org/toc/1693-5853https://doaj.org/toc/2407-2524Organic food (OF) market is claimed as the fastest growing market in 20th century. Therefore, there are much research about finding factors that affect purchase intention towards OF, one of them is the Food Choice Questionnaire (FCQ), by which it is easy to assess nine distinct food choice motives and one important domain which is represented in FCQ is food choice based on ethical reasons. However, environmental protection or ecological motives is the most important motive to consume organic food. This study aims to see how fanaticism towards eco-friendly would affect the purchase intention and decision of organic food from the student’s perspective. This study uses 250 respondents from agricultural universities in Indonesia and Thailand, picked by purposive sampling method. This study found that fanaticism towards environmental friendliness affects purchase intention of organic food and purchase intention, simultaneously affects the purchase decision significantly in both countries. The moderating effect of price only affects the effect purchase intention on purchase decision of organic food in Indonesia. This happens because Thailand and Indonesia have different fanatic score and level of household monthly income. This study is helped by SmartPLS 3.0 to run the SEM-PLS and VALS Survey to analyze characteristics of respondents. Keywords: environment-friendly fanaticism, organic food, purchase intention, purchase decision, VALS SurveyKhairiyah KamilahJono Mintarto MunandarMuhammad SyamsunThirarut WorapishetBogor Agricultural UniversityarticleAgriculture (General)S1-972BusinessHF5001-6182ENIDJurnal Manajemen & Agribisnis, Vol 18, Iss 1, Pp 32-32 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	Agriculture (General) S1-972 Business HF5001-6182
spellingShingle	Agriculture (General) S1-972 Business HF5001-6182 Khairiyah Kamilah Jono Mintarto Munandar Muhammad Syamsun Thirarut Worapishet THE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD
description	Organic food (OF) market is claimed as the fastest growing market in 20th century. Therefore, there are much research about finding factors that affect purchase intention towards OF, one of them is the Food Choice Questionnaire (FCQ), by which it is easy to assess nine distinct food choice motives and one important domain which is represented in FCQ is food choice based on ethical reasons. However, environmental protection or ecological motives is the most important motive to consume organic food. This study aims to see how fanaticism towards eco-friendly would affect the purchase intention and decision of organic food from the student’s perspective. This study uses 250 respondents from agricultural universities in Indonesia and Thailand, picked by purposive sampling method. This study found that fanaticism towards environmental friendliness affects purchase intention of organic food and purchase intention, simultaneously affects the purchase decision significantly in both countries. The moderating effect of price only affects the effect purchase intention on purchase decision of organic food in Indonesia. This happens because Thailand and Indonesia have different fanatic score and level of household monthly income. This study is helped by SmartPLS 3.0 to run the SEM-PLS and VALS Survey to analyze characteristics of respondents. Keywords: environment-friendly fanaticism, organic food, purchase intention, purchase decision, VALS Survey
format	article
author	Khairiyah Kamilah Jono Mintarto Munandar Muhammad Syamsun Thirarut Worapishet
author_facet	Khairiyah Kamilah Jono Mintarto Munandar Muhammad Syamsun Thirarut Worapishet
author_sort	Khairiyah Kamilah
title	THE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD
title_short	THE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD
title_full	THE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD
title_fullStr	THE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD
title_full_unstemmed	THE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD
title_sort	effect of environmental friendliness fanaticism of students towards purchase intention and purchase decision of organic food
publisher	Bogor Agricultural University
publishDate	2021
url	https://doaj.org/article/68e1caade2ff45c494909a43d2f77e2f
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THE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD

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