THE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD
Organic food (OF) market is claimed as the fastest growing market in 20th century. Therefore, there are much research about finding factors that affect purchase intention towards OF, one of them is the Food Choice Questionnaire (FCQ), by which it is easy to assess nine distinct food choice motives a...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN ID |
| Published: |
Bogor Agricultural University
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/68e1caade2ff45c494909a43d2f77e2f |
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