THE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION

World economic development in the 21st century keeps tendencies and contradictions of the previous century. Economic growth in a number of the countries and, as a result, growth of consumption adjoins to an aggravation of global problems of the present. It not only ecology and climatic changes that...

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Autor principal:	M. I. Sokolova
Formato:	article
Lenguaje:	EN RU
Publicado:	MGIMO University Press 2016
Materias:	segmentation bottom of the economic pyramid level of income poverty parity of purchasing power methods of fight against poverty innovations charity social business socially responsible business International relations JZ2-6530
Acceso en línea:	https://doaj.org/article/6917a061f7774d88abe8bc02054e8cc5
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id	oai:doaj.org-article:6917a061f7774d88abe8bc02054e8cc5
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spelling	oai:doaj.org-article:6917a061f7774d88abe8bc02054e8cc52021-11-23T14:51:01ZTHE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION2071-81602541-909910.24833/2071-8160-2016-3-48-205-213https://doaj.org/article/6917a061f7774d88abe8bc02054e8cc52016-06-01T00:00:00Zhttps://www.vestnik.mgimo.ru/jour/article/view/550https://doaj.org/toc/2071-8160https://doaj.org/toc/2541-9099World economic development in the 21st century keeps tendencies and contradictions of the previous century. Economic growth in a number of the countries and, as a result, growth of consumption adjoins to an aggravation of global problems of the present. It not only ecology and climatic changes that undoubtedly worth the attention of world community, but also the aggravation of social problems. Among the last the question of poverty takes the central place. Poverty is a universal problem, in solution of which take part local authorities, the international organizations, commercial and noncommercial structures. It is intolerable to ignore a catastrophic situation in fight against this problem. It is necessary to look for ways of resolving it not only by using the existing methods, but also developing new approaches. One of the most significant tendencies in the sphere of fight against poverty is the development of the commercial enterprises working in the population segment with a low income level which by means of the activity help millions of people worldwide to get out of poverty. In other words, attraction of the commercial capital by an economic justification of profitability and prospects of investments into the companies working in the population segment with a low income level can be one of the methods allowing to solve effectively a poverty problem. This approach includes this population in economic activity, makes them by full-fledged participants of the market, which benefits to the creation of potential for economic growth and is a key step to getting out of poverty.M. I. SokolovaMGIMO University Pressarticlesegmentationbottom of the economic pyramidlevel of incomepovertyparity of purchasing powermethods of fight against povertyinnovationscharitysocial businesssocially responsible businessInternational relationsJZ2-6530ENRUVestnik MGIMO-Universiteta, Vol 0, Iss 3(48), Pp 205-213 (2016)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	segmentation bottom of the economic pyramid level of income poverty parity of purchasing power methods of fight against poverty innovations charity social business socially responsible business International relations JZ2-6530
spellingShingle	segmentation bottom of the economic pyramid level of income poverty parity of purchasing power methods of fight against poverty innovations charity social business socially responsible business International relations JZ2-6530 M. I. Sokolova THE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION
description	World economic development in the 21st century keeps tendencies and contradictions of the previous century. Economic growth in a number of the countries and, as a result, growth of consumption adjoins to an aggravation of global problems of the present. It not only ecology and climatic changes that undoubtedly worth the attention of world community, but also the aggravation of social problems. Among the last the question of poverty takes the central place. Poverty is a universal problem, in solution of which take part local authorities, the international organizations, commercial and noncommercial structures. It is intolerable to ignore a catastrophic situation in fight against this problem. It is necessary to look for ways of resolving it not only by using the existing methods, but also developing new approaches. One of the most significant tendencies in the sphere of fight against poverty is the development of the commercial enterprises working in the population segment with a low income level which by means of the activity help millions of people worldwide to get out of poverty. In other words, attraction of the commercial capital by an economic justification of profitability and prospects of investments into the companies working in the population segment with a low income level can be one of the methods allowing to solve effectively a poverty problem. This approach includes this population in economic activity, makes them by full-fledged participants of the market, which benefits to the creation of potential for economic growth and is a key step to getting out of poverty.
format	article
author	M. I. Sokolova
author_facet	M. I. Sokolova
author_sort	M. I. Sokolova
title	THE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION
title_short	THE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION
title_full	THE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION
title_fullStr	THE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION
title_full_unstemmed	THE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION
title_sort	market concept of the xxi century: a new approach to consumer segmentation
publisher	MGIMO University Press
publishDate	2016
url	https://doaj.org/article/6917a061f7774d88abe8bc02054e8cc5
work_keys_str_mv	AT misokolova themarketconceptofthexxicenturyanewapproachtoconsumersegmentation AT misokolova marketconceptofthexxicenturyanewapproachtoconsumersegmentation
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THE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION

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