THE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION
World economic development in the 21st century keeps tendencies and contradictions of the previous century. Economic growth in a number of the countries and, as a result, growth of consumption adjoins to an aggravation of global problems of the present. It not only ecology and climatic changes that...
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| Formato: | article |
| Lenguaje: | EN RU |
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MGIMO University Press
2016
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| Acceso en línea: | https://doaj.org/article/6917a061f7774d88abe8bc02054e8cc5 |
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