ENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA

The importance of actions aimed at satisfying the demands of internal clients of organizations is increasingly evident in view of the need to develop a pleasant working environment for workers. In view of this, this article sought to verify how the servers evaluate the actions of endomarketing perfo...

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Autores principales:	Mikaela Daiane Prestes Floriano, Andressa Hennig Silva
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2018
Materias:	endomarketing educational marketing public university Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doi.org/10.5007/1983-4535.2018v11n3p256 https://doaj.org/article/69d5a8515f584e6f8f627c94889ce3c7
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spelling	oai:doaj.org-article:69d5a8515f584e6f8f627c94889ce3c72021-11-11T15:49:48ZENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA1983-4535https://doi.org/10.5007/1983-4535.2018v11n3p256https://doaj.org/article/69d5a8515f584e6f8f627c94889ce3c72018-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319356599013https://doaj.org/toc/1983-4535The importance of actions aimed at satisfying the demands of internal clients of organizations is increasingly evident in view of the need to develop a pleasant working environment for workers. In view of this, this article sought to verify how the servers evaluate the actions of endomarketing performed at a Federal University located in the south of the state of Rio Grande do Sul. For this purpose, a Survey was conducted, of a descriptive nature and a quantitative and qualitative approach. The data collection took place from the application of a questionnaire to the servers of the university. The results point out that the endomarketing has been little propagated in the institution, evidencing the indispensability of immediate improvement of some aspects of the four dimensions of the endomarketing of Inkotte (2000).Mikaela Daiane Prestes FlorianoAndressa Hennig SilvaUniversidade Federal de Santa Catarinaarticleendomarketingeducational marketingpublic universityEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 11, Iss 3, Pp 256-280 (2018)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	endomarketing educational marketing public university Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	endomarketing educational marketing public university Education (General) L7-991 Special aspects of education LC8-6691 Mikaela Daiane Prestes Floriano Andressa Hennig Silva ENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA
description	The importance of actions aimed at satisfying the demands of internal clients of organizations is increasingly evident in view of the need to develop a pleasant working environment for workers. In view of this, this article sought to verify how the servers evaluate the actions of endomarketing performed at a Federal University located in the south of the state of Rio Grande do Sul. For this purpose, a Survey was conducted, of a descriptive nature and a quantitative and qualitative approach. The data collection took place from the application of a questionnaire to the servers of the university. The results point out that the endomarketing has been little propagated in the institution, evidencing the indispensability of immediate improvement of some aspects of the four dimensions of the endomarketing of Inkotte (2000).
format	article
author	Mikaela Daiane Prestes Floriano Andressa Hennig Silva
author_facet	Mikaela Daiane Prestes Floriano Andressa Hennig Silva
author_sort	Mikaela Daiane Prestes Floriano
title	ENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA
title_short	ENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA
title_full	ENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA
title_fullStr	ENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA
title_full_unstemmed	ENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA
title_sort	endomarketing em instituições de ensino superior: um estudo na universidade federal do pampa
publisher	Universidade Federal de Santa Catarina
publishDate	2018
url	https://doi.org/10.5007/1983-4535.2018v11n3p256 https://doaj.org/article/69d5a8515f584e6f8f627c94889ce3c7
work_keys_str_mv	AT mikaeladaianeprestesfloriano endomarketingeminstituicoesdeensinosuperiorumestudonauniversidadefederaldopampa AT andressahennigsilva endomarketingeminstituicoesdeensinosuperiorumestudonauniversidadefederaldopampa
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ENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA

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