ENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA

ENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA

The importance of actions aimed at satisfying the demands of internal clients of organizations is increasingly evident in view of the need to develop a pleasant working environment for workers. In view of this, this article sought to verify how the servers evaluate the actions of endomarketing perfo...

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Detalles Bibliográficos
Autores principales: Mikaela Daiane Prestes Floriano, Andressa Hennig Silva
Formato: article
Lenguaje:ES
PT
Publicado: Universidade Federal de Santa Catarina 2018
Materias:
endomarketing
educational marketing
public university
Education (General)
L7-991
Special aspects of education
LC8-6691
Acceso en línea:https://doi.org/10.5007/1983-4535.2018v11n3p256
https://doaj.org/article/69d5a8515f584e6f8f627c94889ce3c7
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