Application Analysis and Suggestions of Modern Information Technology in Agriculture: Thoughts on Internet Enterprises Entering Agriculture

With the rapid development of information technology and the steady growth of the agricultural and rural economy, agricultural information technology has attracted more and more attention, and the trend of capital and technology playing important roles in the agricultural field has gradually formed....

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Autores principales:	KONG Fantao, ZHU Mengshuai, SUN Tan
Formato:	article
Lenguaje:	EN ZH
Publicado:	Editorial Office of Smart Agriculture 2019
Materias:	agricultural information technology internet enterprises technology forecasting policy recommendations Agriculture (General) S1-972 Technology (General) T1-995
Acceso en línea:	https://doaj.org/article/6a14092ee5024c0cba0385126ba9111f
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spelling	oai:doaj.org-article:6a14092ee5024c0cba0385126ba9111f2021-11-17T07:51:36ZApplication Analysis and Suggestions of Modern Information Technology in Agriculture: Thoughts on Internet Enterprises Entering Agriculture2096-809410.12133/j.smartag.2019.1.4.201906-SA012https://doaj.org/article/6a14092ee5024c0cba0385126ba9111f2019-10-01T00:00:00Zhttp://www.smartag.net.cn/article/2019/2096-8094/2096-8094-2019-1-4-31.shtmlhttps://doaj.org/toc/2096-8094With the rapid development of information technology and the steady growth of the agricultural and rural economy, agricultural information technology has attracted more and more attention, and the trend of capital and technology playing important roles in the agricultural field has gradually formed. In recent years, large Internet enterprises have begun to enter the agricultural industry, and smart agriculture is developing strongly. This paper firstly analyzed the status and technical application characteristics of large-scale Internet companies engaged in agriculture, then explained the reasons why the current technology and capital entered the agricultural field in large numbers, especially in the context of the world science and technology revolution and China's economic and social status, and analyzed the key areas and problems of the combination of technology, capital and agricultural industry; finally, analyzed the application boundary, application prospects of information technology in the agricultural field. In view of the digital development and application of new technology in agricultural and rural areas, Some policy suggestions were put forward: 1) strengthening policy guidance and support to prevent market speculation risks; 2) building a system and mechanism for the convergence and integration of Internet enterprises and agricultural industries; 3) focus on cutting-edge key technologies and strengthen efforts to promote scientific and technological innovation; 4) speeding up the dynamic follow-up of technology achievement transformation, strengthening supervision and doing a good job in leading and demonstration drive. The key priority is to focus on the world's cutting-edge technology and key application technology, strengthen the dominant position of technological innovation of enterprises, and combine with the specific practice of production, circulation and consumption of China's agricultural industry to fully promote the innovation and application of China's agricultural information technology. And the main research contents included summarizing the successful examples carefully, doing a good job in publicity and guidance, and promoting the typical leads vigorously so that they can be copied, popularized and applied; for the failure cases, learn from the insufficient lessons to prevent the recurrence of similar cases; for the advanced practical technology formed by Internet enterprises, promote technology sharing and information sharing on the premise of protecting intellectual property rights and turn it into a new driving force for the development of agricultural modernization. Only by applying the latest achievement of modern information technology to the practice of agricultural production and becoming the representative of agricultural productivity, can we truly contribute to the development of modern agriculture and rural areas in China and the wing of information.KONG FantaoZHU MengshuaiSUN TanEditorial Office of Smart Agriculturearticleagricultural information technologyinternet enterprisestechnology forecastingpolicy recommendationsAgriculture (General)S1-972Technology (General)T1-995ENZH智慧农业, Vol 1, Iss 4, Pp 31-41 (2019)
institution	DOAJ
collection	DOAJ
language	EN ZH
topic	agricultural information technology internet enterprises technology forecasting policy recommendations Agriculture (General) S1-972 Technology (General) T1-995
spellingShingle	agricultural information technology internet enterprises technology forecasting policy recommendations Agriculture (General) S1-972 Technology (General) T1-995 KONG Fantao ZHU Mengshuai SUN Tan Application Analysis and Suggestions of Modern Information Technology in Agriculture: Thoughts on Internet Enterprises Entering Agriculture
description	With the rapid development of information technology and the steady growth of the agricultural and rural economy, agricultural information technology has attracted more and more attention, and the trend of capital and technology playing important roles in the agricultural field has gradually formed. In recent years, large Internet enterprises have begun to enter the agricultural industry, and smart agriculture is developing strongly. This paper firstly analyzed the status and technical application characteristics of large-scale Internet companies engaged in agriculture, then explained the reasons why the current technology and capital entered the agricultural field in large numbers, especially in the context of the world science and technology revolution and China's economic and social status, and analyzed the key areas and problems of the combination of technology, capital and agricultural industry; finally, analyzed the application boundary, application prospects of information technology in the agricultural field. In view of the digital development and application of new technology in agricultural and rural areas, Some policy suggestions were put forward: 1) strengthening policy guidance and support to prevent market speculation risks; 2) building a system and mechanism for the convergence and integration of Internet enterprises and agricultural industries; 3) focus on cutting-edge key technologies and strengthen efforts to promote scientific and technological innovation; 4) speeding up the dynamic follow-up of technology achievement transformation, strengthening supervision and doing a good job in leading and demonstration drive. The key priority is to focus on the world's cutting-edge technology and key application technology, strengthen the dominant position of technological innovation of enterprises, and combine with the specific practice of production, circulation and consumption of China's agricultural industry to fully promote the innovation and application of China's agricultural information technology. And the main research contents included summarizing the successful examples carefully, doing a good job in publicity and guidance, and promoting the typical leads vigorously so that they can be copied, popularized and applied; for the failure cases, learn from the insufficient lessons to prevent the recurrence of similar cases; for the advanced practical technology formed by Internet enterprises, promote technology sharing and information sharing on the premise of protecting intellectual property rights and turn it into a new driving force for the development of agricultural modernization. Only by applying the latest achievement of modern information technology to the practice of agricultural production and becoming the representative of agricultural productivity, can we truly contribute to the development of modern agriculture and rural areas in China and the wing of information.
format	article
author	KONG Fantao ZHU Mengshuai SUN Tan
author_facet	KONG Fantao ZHU Mengshuai SUN Tan
author_sort	KONG Fantao
title	Application Analysis and Suggestions of Modern Information Technology in Agriculture: Thoughts on Internet Enterprises Entering Agriculture
title_short	Application Analysis and Suggestions of Modern Information Technology in Agriculture: Thoughts on Internet Enterprises Entering Agriculture
title_full	Application Analysis and Suggestions of Modern Information Technology in Agriculture: Thoughts on Internet Enterprises Entering Agriculture
title_fullStr	Application Analysis and Suggestions of Modern Information Technology in Agriculture: Thoughts on Internet Enterprises Entering Agriculture
title_full_unstemmed	Application Analysis and Suggestions of Modern Information Technology in Agriculture: Thoughts on Internet Enterprises Entering Agriculture
title_sort	application analysis and suggestions of modern information technology in agriculture: thoughts on internet enterprises entering agriculture
publisher	Editorial Office of Smart Agriculture
publishDate	2019
url	https://doaj.org/article/6a14092ee5024c0cba0385126ba9111f
work_keys_str_mv	AT kongfantao applicationanalysisandsuggestionsofmoderninformationtechnologyinagriculturethoughtsoninternetenterprisesenteringagriculture AT zhumengshuai applicationanalysisandsuggestionsofmoderninformationtechnologyinagriculturethoughtsoninternetenterprisesenteringagriculture AT suntan applicationanalysisandsuggestionsofmoderninformationtechnologyinagriculturethoughtsoninternetenterprisesenteringagriculture
_version_	1718425864581939200

Application Analysis and Suggestions of Modern Information Technology in Agriculture: Thoughts on Internet Enterprises Entering Agriculture

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