The Product Features, Functions, and Benefits of Seafood Products for Competitive Repositioning
The global demand for seafood products increased in a dynamic environment. Still, fails to achieve competitive positioning due to labeling, unattractive and unprofitable targeted segments, and less preferred quality and features. Thus, this study tried to create competitive positioning through featu...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Universitas Muhammadiyah Yogyakarta
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/6a35672b973540d98ffca8831ea98165 |
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