Innovation Strategy of Raw-Materials Companies in Conditions of Uncertainty on European Market of Gas (illustrated by the company ‘Gasprom’)

Today's international and national companies develop in conditions of high uncertainty, which requires flexible strategies, fast decision-making and spread of adopted strategy to all levels and spheres of the company work. Thus it is necessary to develop a non-standard combination of strategic...

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Autores principales:	L. L. Razumnova, E. G. Lisovskaya
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2018
Materias:	innovation strategy price competition liquefied natural gas price war level of uncertainty european market of gas Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/6a6e62de24d14e82ae9cbd64f1aa7b3e
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spelling	oai:doaj.org-article:6a6e62de24d14e82ae9cbd64f1aa7b3e2021-11-15T05:20:47ZInnovation Strategy of Raw-Materials Companies in Conditions of Uncertainty on European Market of Gas (illustrated by the company ‘Gasprom’)2413-28292587-925110.21686/2413-2829-2018-6-199-213https://doaj.org/article/6a6e62de24d14e82ae9cbd64f1aa7b3e2018-12-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/617https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251Today's international and national companies develop in conditions of high uncertainty, which requires flexible strategies, fast decision-making and spread of adopted strategy to all levels and spheres of the company work. Thus it is necessary to develop a non-standard combination of strategic decisions and to use more energetically theoretical achievements in the field of theory of forecast in such conditions. Support of Russian raw-materials companies that have a serious export component depends greatly on successful foresting of the market situation. The article analyses the evolution of price strategy of the company 'Gasprom' after adoption of the Third Power Package by the EU in 2009 and proposes theoretical tools for devising the effective price strategy in the long-term period. The authors ground the necessity to formulate a new long-term price export policy of the company 'Gasprom' in conditions of uncertain future demand on European market. They describe in detail and put forward for practical use in strategic planning of the company the model of making efficient managerial decisions for different levels of uncertainty of gas market, which could strengthen 'Gasprom' standing on European market and cut finance losses in tough competitive struggle.L. L. RazumnovaE. G. LisovskayaPlekhanov Russian University of Economicsarticleinnovation strategyprice competitionliquefied natural gasprice warlevel of uncertaintyeuropean market of gasEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 6, Pp 199-213 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	innovation strategy price competition liquefied natural gas price war level of uncertainty european market of gas Economics as a science HB71-74
spellingShingle	innovation strategy price competition liquefied natural gas price war level of uncertainty european market of gas Economics as a science HB71-74 L. L. Razumnova E. G. Lisovskaya Innovation Strategy of Raw-Materials Companies in Conditions of Uncertainty on European Market of Gas (illustrated by the company ‘Gasprom’)
description	Today's international and national companies develop in conditions of high uncertainty, which requires flexible strategies, fast decision-making and spread of adopted strategy to all levels and spheres of the company work. Thus it is necessary to develop a non-standard combination of strategic decisions and to use more energetically theoretical achievements in the field of theory of forecast in such conditions. Support of Russian raw-materials companies that have a serious export component depends greatly on successful foresting of the market situation. The article analyses the evolution of price strategy of the company 'Gasprom' after adoption of the Third Power Package by the EU in 2009 and proposes theoretical tools for devising the effective price strategy in the long-term period. The authors ground the necessity to formulate a new long-term price export policy of the company 'Gasprom' in conditions of uncertain future demand on European market. They describe in detail and put forward for practical use in strategic planning of the company the model of making efficient managerial decisions for different levels of uncertainty of gas market, which could strengthen 'Gasprom' standing on European market and cut finance losses in tough competitive struggle.
format	article
author	L. L. Razumnova E. G. Lisovskaya
author_facet	L. L. Razumnova E. G. Lisovskaya
author_sort	L. L. Razumnova
title	Innovation Strategy of Raw-Materials Companies in Conditions of Uncertainty on European Market of Gas (illustrated by the company ‘Gasprom’)
title_short	Innovation Strategy of Raw-Materials Companies in Conditions of Uncertainty on European Market of Gas (illustrated by the company ‘Gasprom’)
title_full	Innovation Strategy of Raw-Materials Companies in Conditions of Uncertainty on European Market of Gas (illustrated by the company ‘Gasprom’)
title_fullStr	Innovation Strategy of Raw-Materials Companies in Conditions of Uncertainty on European Market of Gas (illustrated by the company ‘Gasprom’)
title_full_unstemmed	Innovation Strategy of Raw-Materials Companies in Conditions of Uncertainty on European Market of Gas (illustrated by the company ‘Gasprom’)
title_sort	innovation strategy of raw-materials companies in conditions of uncertainty on european market of gas (illustrated by the company ‘gasprom’)
publisher	Plekhanov Russian University of Economics
publishDate	2018
url	https://doaj.org/article/6a6e62de24d14e82ae9cbd64f1aa7b3e
work_keys_str_mv	AT llrazumnova innovationstrategyofrawmaterialscompaniesinconditionsofuncertaintyoneuropeanmarketofgasillustratedbythecompanygasprom AT eglisovskaya innovationstrategyofrawmaterialscompaniesinconditionsofuncertaintyoneuropeanmarketofgasillustratedbythecompanygasprom
_version_	1718428684760645632

Innovation Strategy of Raw-Materials Companies in Conditions of Uncertainty on European Market of Gas (illustrated by the company ‘Gasprom’)

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