Service failure handling and resilience amongst airlines in Nigeria
Organizations build competitive advantage via managing, and learning from, service failure cases. Proficient complaint handling depends on the operator’s strategic position to timely anticipate and respond to customer dynamics in terms of what interests them amidst disgusts. Therefore, this study ex...
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Taylor & Francis Group
2021
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oai:doaj.org-article:6a7a17e3b7a44fcea2648cd9735f181b2021-12-02T13:56:16ZService failure handling and resilience amongst airlines in Nigeria2331-197510.1080/23311975.2021.1892924https://doaj.org/article/6a7a17e3b7a44fcea2648cd9735f181b2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1892924https://doaj.org/toc/2331-1975Organizations build competitive advantage via managing, and learning from, service failure cases. Proficient complaint handling depends on the operator’s strategic position to timely anticipate and respond to customer dynamics in terms of what interests them amidst disgusts. Therefore, this study extends research and theories on complaint management by proposing and testing a theory-driven conceptual framework that captures the proactive initiatives to deal with consumer dynamics. Data collection spans 403 participants in a field survey questionnaire and analysis involved SEM via AMOS 5.0. The results showed that empathy was most critical covariance with agility, followed by compensation and effort effects with anticipatory ability; attentive, facilitation and effort effects with adaptability; and facilitation, attentive and compensation effects with agility. Disgust passengers prefer more of symbolic than utilitarian recovery strategies; thus, we recommend one-on-one marketing activity and hybrid recovery package as critical for reinstating the disgusts.Hart O. AwaChigbo A. NwobuSunny R. IgweTaylor & Francis Grouparticleservice failurecomplaint handlingresiliencepost-recovery satisfactionBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021) |
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service failure complaint handling resilience post-recovery satisfaction Business HF5001-6182 Management. Industrial management HD28-70 |
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service failure complaint handling resilience post-recovery satisfaction Business HF5001-6182 Management. Industrial management HD28-70 Hart O. Awa Chigbo A. Nwobu Sunny R. Igwe Service failure handling and resilience amongst airlines in Nigeria |
description |
Organizations build competitive advantage via managing, and learning from, service failure cases. Proficient complaint handling depends on the operator’s strategic position to timely anticipate and respond to customer dynamics in terms of what interests them amidst disgusts. Therefore, this study extends research and theories on complaint management by proposing and testing a theory-driven conceptual framework that captures the proactive initiatives to deal with consumer dynamics. Data collection spans 403 participants in a field survey questionnaire and analysis involved SEM via AMOS 5.0. The results showed that empathy was most critical covariance with agility, followed by compensation and effort effects with anticipatory ability; attentive, facilitation and effort effects with adaptability; and facilitation, attentive and compensation effects with agility. Disgust passengers prefer more of symbolic than utilitarian recovery strategies; thus, we recommend one-on-one marketing activity and hybrid recovery package as critical for reinstating the disgusts. |
format |
article |
author |
Hart O. Awa Chigbo A. Nwobu Sunny R. Igwe |
author_facet |
Hart O. Awa Chigbo A. Nwobu Sunny R. Igwe |
author_sort |
Hart O. Awa |
title |
Service failure handling and resilience amongst airlines in Nigeria |
title_short |
Service failure handling and resilience amongst airlines in Nigeria |
title_full |
Service failure handling and resilience amongst airlines in Nigeria |
title_fullStr |
Service failure handling and resilience amongst airlines in Nigeria |
title_full_unstemmed |
Service failure handling and resilience amongst airlines in Nigeria |
title_sort |
service failure handling and resilience amongst airlines in nigeria |
publisher |
Taylor & Francis Group |
publishDate |
2021 |
url |
https://doaj.org/article/6a7a17e3b7a44fcea2648cd9735f181b |
work_keys_str_mv |
AT hartoawa servicefailurehandlingandresilienceamongstairlinesinnigeria AT chigboanwobu servicefailurehandlingandresilienceamongstairlinesinnigeria AT sunnyrigwe servicefailurehandlingandresilienceamongstairlinesinnigeria |
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