Service failure handling and resilience amongst airlines in Nigeria

Organizations build competitive advantage via managing, and learning from, service failure cases. Proficient complaint handling depends on the operator’s strategic position to timely anticipate and respond to customer dynamics in terms of what interests them amidst disgusts. Therefore, this study ex...

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Autores principales: Hart O. Awa, Chigbo A. Nwobu, Sunny R. Igwe
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/6a7a17e3b7a44fcea2648cd9735f181b
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spelling oai:doaj.org-article:6a7a17e3b7a44fcea2648cd9735f181b2021-12-02T13:56:16ZService failure handling and resilience amongst airlines in Nigeria2331-197510.1080/23311975.2021.1892924https://doaj.org/article/6a7a17e3b7a44fcea2648cd9735f181b2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1892924https://doaj.org/toc/2331-1975Organizations build competitive advantage via managing, and learning from, service failure cases. Proficient complaint handling depends on the operator’s strategic position to timely anticipate and respond to customer dynamics in terms of what interests them amidst disgusts. Therefore, this study extends research and theories on complaint management by proposing and testing a theory-driven conceptual framework that captures the proactive initiatives to deal with consumer dynamics. Data collection spans 403 participants in a field survey questionnaire and analysis involved SEM via AMOS 5.0. The results showed that empathy was most critical covariance with agility, followed by compensation and effort effects with anticipatory ability; attentive, facilitation and effort effects with adaptability; and facilitation, attentive and compensation effects with agility. Disgust passengers prefer more of symbolic than utilitarian recovery strategies; thus, we recommend one-on-one marketing activity and hybrid recovery package as critical for reinstating the disgusts.Hart O. AwaChigbo A. NwobuSunny R. IgweTaylor & Francis Grouparticleservice failurecomplaint handlingresiliencepost-recovery satisfactionBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution DOAJ
collection DOAJ
language EN
topic service failure
complaint handling
resilience
post-recovery satisfaction
Business
HF5001-6182
Management. Industrial management
HD28-70
spellingShingle service failure
complaint handling
resilience
post-recovery satisfaction
Business
HF5001-6182
Management. Industrial management
HD28-70
Hart O. Awa
Chigbo A. Nwobu
Sunny R. Igwe
Service failure handling and resilience amongst airlines in Nigeria
description Organizations build competitive advantage via managing, and learning from, service failure cases. Proficient complaint handling depends on the operator’s strategic position to timely anticipate and respond to customer dynamics in terms of what interests them amidst disgusts. Therefore, this study extends research and theories on complaint management by proposing and testing a theory-driven conceptual framework that captures the proactive initiatives to deal with consumer dynamics. Data collection spans 403 participants in a field survey questionnaire and analysis involved SEM via AMOS 5.0. The results showed that empathy was most critical covariance with agility, followed by compensation and effort effects with anticipatory ability; attentive, facilitation and effort effects with adaptability; and facilitation, attentive and compensation effects with agility. Disgust passengers prefer more of symbolic than utilitarian recovery strategies; thus, we recommend one-on-one marketing activity and hybrid recovery package as critical for reinstating the disgusts.
format article
author Hart O. Awa
Chigbo A. Nwobu
Sunny R. Igwe
author_facet Hart O. Awa
Chigbo A. Nwobu
Sunny R. Igwe
author_sort Hart O. Awa
title Service failure handling and resilience amongst airlines in Nigeria
title_short Service failure handling and resilience amongst airlines in Nigeria
title_full Service failure handling and resilience amongst airlines in Nigeria
title_fullStr Service failure handling and resilience amongst airlines in Nigeria
title_full_unstemmed Service failure handling and resilience amongst airlines in Nigeria
title_sort service failure handling and resilience amongst airlines in nigeria
publisher Taylor & Francis Group
publishDate 2021
url https://doaj.org/article/6a7a17e3b7a44fcea2648cd9735f181b
work_keys_str_mv AT hartoawa servicefailurehandlingandresilienceamongstairlinesinnigeria
AT chigboanwobu servicefailurehandlingandresilienceamongstairlinesinnigeria
AT sunnyrigwe servicefailurehandlingandresilienceamongstairlinesinnigeria
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