A RESEARCH ON VOTER PREFERENCES AS PART OF PERSUASİON TECHNİQUES: FEAR APPEAL, FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNİQUES
The persuasion of the voters is one of the main goals of the political campaigns. The persuasion is embedded in the center of the when considering the “triad effect”: a) the reinforcement, b) activation, and c) conversion-especially impacts on the last two-. In parallel, in every election period, bo...
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/6a7c4ddac640440e991a39fa56837ee4 |
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| Sumario: | The persuasion of the voters is one of the main goals of the political campaigns. The persuasion is embedded in the center of the when considering the “triad effect”: a) the reinforcement, b) activation, and c) conversion-especially impacts on the last two-. In parallel, in every election period, both the political parties and the candidates use various kind of persuasion techniques advertently or not to activate the potential voters, have them to work for the party or/and the candidate or/and vote. This study determines the effects of the frequently used persuasion techniques on voters which are, a) the fear appeal, b) the food- in-the- door, and c) the door-in-the face. The study is based on a face to face interviews and the data is provided from 747 participants who reside in Gumushane city centre. The study revealed that the voters are more affected by the fear appeal technique than the foot-in-the-door and the door-in-the-face techniques, but the fear appeal technique have lower impact than the other techniques on total persuasion calculated using the means of all items. In other words, the door-in-the-face technique have more effect than the other techniques in terms of total persuasion value. In addition to, it was concluded that women compared with men and young compared with elders are more affected by the fear appeal technique. |
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