A RESEARCH ON VOTER PREFERENCES AS PART OF PERSUASİON TECHNİQUES: FEAR APPEAL, FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNİQUES

The persuasion of the voters is one of the main goals of the political campaigns. The persuasion is embedded in the center of the when considering the “triad effect”: a) the reinforcement, b) activation, and c) conversion-especially impacts on the last two-. In parallel, in every election period, bo...

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Autor principal:	Hasan GÜLLÜPUNAR
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	persuasion, fear appeal, foot in the door, door face, political communication Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/6a7c4ddac640440e991a39fa56837ee4
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spelling	oai:doaj.org-article:6a7c4ddac640440e991a39fa56837ee42021-11-24T09:21:04ZA RESEARCH ON VOTER PREFERENCES AS PART OF PERSUASİON TECHNİQUES: FEAR APPEAL, FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNİQUES2148-416310.9761/JASSS894https://doaj.org/article/6a7c4ddac640440e991a39fa56837ee42019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1096220767_60G%C3%BCll%C3%BCpunarHasan-1170-1200.pdf&key=26689https://doaj.org/toc/2148-4163The persuasion of the voters is one of the main goals of the political campaigns. The persuasion is embedded in the center of the when considering the “triad effect”: a) the reinforcement, b) activation, and c) conversion-especially impacts on the last two-. In parallel, in every election period, both the political parties and the candidates use various kind of persuasion techniques advertently or not to activate the potential voters, have them to work for the party or/and the candidate or/and vote. This study determines the effects of the frequently used persuasion techniques on voters which are, a) the fear appeal, b) the food- in-the- door, and c) the door-in-the face. The study is based on a face to face interviews and the data is provided from 747 participants who reside in Gumushane city centre. The study revealed that the voters are more affected by the fear appeal technique than the foot-in-the-door and the door-in-the-face techniques, but the fear appeal technique have lower impact than the other techniques on total persuasion calculated using the means of all items. In other words, the door-in-the-face technique have more effect than the other techniques in terms of total persuasion value. In addition to, it was concluded that women compared with men and young compared with elders are more affected by the fear appeal technique.Hasan GÜLLÜPUNARFırat Universityarticlepersuasion, fear appeal, footinthedoor, doorintheface, political communicationSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 6, Iss 18, Pp 1170-1200 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	persuasion, fear appeal, foot in the door, door in the face, political communication Social Sciences H Social sciences (General) H1-99
spellingShingle	persuasion, fear appeal, foot in the door, door in the face, political communication Social Sciences H Social sciences (General) H1-99 Hasan GÜLLÜPUNAR A RESEARCH ON VOTER PREFERENCES AS PART OF PERSUASİON TECHNİQUES: FEAR APPEAL, FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNİQUES
description	The persuasion of the voters is one of the main goals of the political campaigns. The persuasion is embedded in the center of the when considering the “triad effect”: a) the reinforcement, b) activation, and c) conversion-especially impacts on the last two-. In parallel, in every election period, both the political parties and the candidates use various kind of persuasion techniques advertently or not to activate the potential voters, have them to work for the party or/and the candidate or/and vote. This study determines the effects of the frequently used persuasion techniques on voters which are, a) the fear appeal, b) the food- in-the- door, and c) the door-in-the face. The study is based on a face to face interviews and the data is provided from 747 participants who reside in Gumushane city centre. The study revealed that the voters are more affected by the fear appeal technique than the foot-in-the-door and the door-in-the-face techniques, but the fear appeal technique have lower impact than the other techniques on total persuasion calculated using the means of all items. In other words, the door-in-the-face technique have more effect than the other techniques in terms of total persuasion value. In addition to, it was concluded that women compared with men and young compared with elders are more affected by the fear appeal technique.
format	article
author	Hasan GÜLLÜPUNAR
author_facet	Hasan GÜLLÜPUNAR
author_sort	Hasan GÜLLÜPUNAR
title	A RESEARCH ON VOTER PREFERENCES AS PART OF PERSUASİON TECHNİQUES: FEAR APPEAL, FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNİQUES
title_short	A RESEARCH ON VOTER PREFERENCES AS PART OF PERSUASİON TECHNİQUES: FEAR APPEAL, FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNİQUES
title_full	A RESEARCH ON VOTER PREFERENCES AS PART OF PERSUASİON TECHNİQUES: FEAR APPEAL, FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNİQUES
title_fullStr	A RESEARCH ON VOTER PREFERENCES AS PART OF PERSUASİON TECHNİQUES: FEAR APPEAL, FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNİQUES
title_full_unstemmed	A RESEARCH ON VOTER PREFERENCES AS PART OF PERSUASİON TECHNİQUES: FEAR APPEAL, FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNİQUES
title_sort	research on voter preferences as part of persuasi̇on techni̇ques: fear appeal, foot-in-the-door and door-in-the-face techni̇ques
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/6a7c4ddac640440e991a39fa56837ee4
work_keys_str_mv	AT hasangullupunar aresearchonvoterpreferencesaspartofpersuasiontechniquesfearappealfootinthedooranddoorinthefacetechniques AT hasangullupunar researchonvoterpreferencesaspartofpersuasiontechniquesfearappealfootinthedooranddoorinthefacetechniques
_version_	1718415231373279232

A RESEARCH ON VOTER PREFERENCES AS PART OF PERSUASİON TECHNİQUES: FEAR APPEAL, FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNİQUES

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