A RESEARCH ON VOTER PREFERENCES AS PART OF PERSUASİON TECHNİQUES: FEAR APPEAL, FOOT-IN-THE-DOOR AND DOOR-IN-THE-FACE TECHNİQUES
The persuasion of the voters is one of the main goals of the political campaigns. The persuasion is embedded in the center of the when considering the “triad effect”: a) the reinforcement, b) activation, and c) conversion-especially impacts on the last two-. In parallel, in every election period, bo...
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
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Fırat University
2019
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| Acceso en línea: | https://doaj.org/article/6a7c4ddac640440e991a39fa56837ee4 |
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