SEGMENTATION OF CROSS-CHANNELS IN THE CONDITIONS OF DEVELOPMENT OF THE INFORMATION SYSTEM OF THE CREDIT AND FINANCIAL SECTOR

The development of a new cross-channel information system of the credit and financial sector requires the introduction of new technologies and tools, which ultimately necessitates the use of segmentation methods. Cross-channel segmentation is considered to be the most sensitive part of the developme...

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Autores principales:	S. Galazova, L. Magomaeva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	segmentation cross-channel observed and non-observed sign client credit and financial sector Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/6b083f441da744bfa15e48cb3298d0a9
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spelling	oai:doaj.org-article:6b083f441da744bfa15e48cb3298d0a92021-12-03T07:43:25ZSEGMENTATION OF CROSS-CHANNELS IN THE CONDITIONS OF DEVELOPMENT OF THE INFORMATION SYSTEM OF THE CREDIT AND FINANCIAL SECTOR1816-42772686-841510.26425/1816-4277-2018-6-147-153https://doaj.org/article/6b083f441da744bfa15e48cb3298d0a92018-06-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1070https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The development of a new cross-channel information system of the credit and financial sector requires the introduction of new technologies and tools, which ultimately necessitates the use of segmentation methods. Cross-channel segmentation is considered to be the most sensitive part of the development strategy of the information system in the credit and financial sector, as it determines the target segments and their impact on the development strategy of the entire financial market. The fundamentals of building an information cross-channel of the credit and financial sector are identified, the observed and unobservable features of customers are identified, adapted to the needs of specific products and services of the financial market.S. GalazovaL. MagomaevaPublishing House of the State University of Managementarticlesegmentationcross-channelobserved and non-observed signclientcredit and financial sectorSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 6, Pp 147-153 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	segmentation cross-channel observed and non-observed sign client credit and financial sector Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	segmentation cross-channel observed and non-observed sign client credit and financial sector Sociology (General) HM401-1281 Economics as a science HB71-74 S. Galazova L. Magomaeva SEGMENTATION OF CROSS-CHANNELS IN THE CONDITIONS OF DEVELOPMENT OF THE INFORMATION SYSTEM OF THE CREDIT AND FINANCIAL SECTOR
description	The development of a new cross-channel information system of the credit and financial sector requires the introduction of new technologies and tools, which ultimately necessitates the use of segmentation methods. Cross-channel segmentation is considered to be the most sensitive part of the development strategy of the information system in the credit and financial sector, as it determines the target segments and their impact on the development strategy of the entire financial market. The fundamentals of building an information cross-channel of the credit and financial sector are identified, the observed and unobservable features of customers are identified, adapted to the needs of specific products and services of the financial market.
format	article
author	S. Galazova L. Magomaeva
author_facet	S. Galazova L. Magomaeva
author_sort	S. Galazova
title	SEGMENTATION OF CROSS-CHANNELS IN THE CONDITIONS OF DEVELOPMENT OF THE INFORMATION SYSTEM OF THE CREDIT AND FINANCIAL SECTOR
title_short	SEGMENTATION OF CROSS-CHANNELS IN THE CONDITIONS OF DEVELOPMENT OF THE INFORMATION SYSTEM OF THE CREDIT AND FINANCIAL SECTOR
title_full	SEGMENTATION OF CROSS-CHANNELS IN THE CONDITIONS OF DEVELOPMENT OF THE INFORMATION SYSTEM OF THE CREDIT AND FINANCIAL SECTOR
title_fullStr	SEGMENTATION OF CROSS-CHANNELS IN THE CONDITIONS OF DEVELOPMENT OF THE INFORMATION SYSTEM OF THE CREDIT AND FINANCIAL SECTOR
title_full_unstemmed	SEGMENTATION OF CROSS-CHANNELS IN THE CONDITIONS OF DEVELOPMENT OF THE INFORMATION SYSTEM OF THE CREDIT AND FINANCIAL SECTOR
title_sort	segmentation of cross-channels in the conditions of development of the information system of the credit and financial sector
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/6b083f441da744bfa15e48cb3298d0a9
work_keys_str_mv	AT sgalazova segmentationofcrosschannelsintheconditionsofdevelopmentoftheinformationsystemofthecreditandfinancialsector AT lmagomaeva segmentationofcrosschannelsintheconditionsofdevelopmentoftheinformationsystemofthecreditandfinancialsector
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SEGMENTATION OF CROSS-CHANNELS IN THE CONDITIONS OF DEVELOPMENT OF THE INFORMATION SYSTEM OF THE CREDIT AND FINANCIAL SECTOR

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