SEGMENTATION OF CROSS-CHANNELS IN THE CONDITIONS OF DEVELOPMENT OF THE INFORMATION SYSTEM OF THE CREDIT AND FINANCIAL SECTOR
The development of a new cross-channel information system of the credit and financial sector requires the introduction of new technologies and tools, which ultimately necessitates the use of segmentation methods. Cross-channel segmentation is considered to be the most sensitive part of the developme...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | RU |
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Publishing House of the State University of Management
2018
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| Accès en ligne: | https://doaj.org/article/6b083f441da744bfa15e48cb3298d0a9 |
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