Determinants of brand loyalty in the apparel industry: A developing country perspective
The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive quantitative design was followed, and data were collected from respondents using a self-administered questionnaire. A structured equation modelling technique was used to validate the hy...
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| Format: | article |
| Langue: | EN |
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Taylor & Francis Group
2020
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| Accès en ligne: | https://doaj.org/article/6b16dfcd1da6427ea23ffe03276e2322 |
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