A Longitudinal analysis of the Porterian paradigm utilization in Brazil

The purpose of this article is to investigate to what extent Michael Porter's ideas keep attracting the interest of Brazilian researchers vis-à-vis other possibilities. In this research, we conceptualize Porter's paradigm by the the following elements: strategic groups, generic strategies,...

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Autores principales:	Simone Sehnem, Fábio Lazzarotti, Rodrigo Bandeira-de-Mello
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2010
Materias:	porter model strategy in brazil bibliometric study longitudinal analysis Business HF5001-6182
Acceso en línea:	https://doaj.org/article/6b935e7115c642d9984e3c5736341492
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spelling	oai:doaj.org-article:6b935e7115c642d9984e3c57363414922021-11-11T15:48:04ZA Longitudinal analysis of the Porterian paradigm utilization in Brazil1807-734Xhttps://doaj.org/article/6b935e7115c642d9984e3c57363414922010-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123021648002https://doaj.org/toc/1807-734XThe purpose of this article is to investigate to what extent Michael Porter's ideas keep attracting the interest of Brazilian researchers vis-à-vis other possibilities. In this research, we conceptualize Porter's paradigm by the the following elements: strategic groups, generic strategies, model of the five forces and value chain. Weanalyzed conferece communications to EnANPAD¿s, from 1998 to 2008, and to 3Es, from 2003to 2007. The results indicate a decline in the use of the porterian paradigm as the main axis of research in strategy. The generic strategies and the model of five forces are the elements of Porter's paradigm most employed, while the concepts of strategic groups and value chain are the ones that received less attention by researchers. The analysis of methodology and purpose of comunications indicates that the "porterian life" in Brazil was characterized by the acritical use of its concepts in order to describe the reality of the strategy in Brazil. There are no evidences of consistent and systematic attempts to test or adapt the porterian paradigm for the Brazilian context. And results indicate no evidences that this trend will be reversed.Simone SehnemFábio LazzarottiRodrigo Bandeira-de-MelloFUCAPE Business Schoolarticleporter modelstrategy in brazilbibliometric studylongitudinal analysisBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 7, Iss 2, Pp 19-36 (2010)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	porter model strategy in brazil bibliometric study longitudinal analysis Business HF5001-6182
spellingShingle	porter model strategy in brazil bibliometric study longitudinal analysis Business HF5001-6182 Simone Sehnem Fábio Lazzarotti Rodrigo Bandeira-de-Mello A Longitudinal analysis of the Porterian paradigm utilization in Brazil
description	The purpose of this article is to investigate to what extent Michael Porter's ideas keep attracting the interest of Brazilian researchers vis-à-vis other possibilities. In this research, we conceptualize Porter's paradigm by the the following elements: strategic groups, generic strategies, model of the five forces and value chain. Weanalyzed conferece communications to EnANPAD¿s, from 1998 to 2008, and to 3Es, from 2003to 2007. The results indicate a decline in the use of the porterian paradigm as the main axis of research in strategy. The generic strategies and the model of five forces are the elements of Porter's paradigm most employed, while the concepts of strategic groups and value chain are the ones that received less attention by researchers. The analysis of methodology and purpose of comunications indicates that the "porterian life" in Brazil was characterized by the acritical use of its concepts in order to describe the reality of the strategy in Brazil. There are no evidences of consistent and systematic attempts to test or adapt the porterian paradigm for the Brazilian context. And results indicate no evidences that this trend will be reversed.
format	article
author	Simone Sehnem Fábio Lazzarotti Rodrigo Bandeira-de-Mello
author_facet	Simone Sehnem Fábio Lazzarotti Rodrigo Bandeira-de-Mello
author_sort	Simone Sehnem
title	A Longitudinal analysis of the Porterian paradigm utilization in Brazil
title_short	A Longitudinal analysis of the Porterian paradigm utilization in Brazil
title_full	A Longitudinal analysis of the Porterian paradigm utilization in Brazil
title_fullStr	A Longitudinal analysis of the Porterian paradigm utilization in Brazil
title_full_unstemmed	A Longitudinal analysis of the Porterian paradigm utilization in Brazil
title_sort	longitudinal analysis of the porterian paradigm utilization in brazil
publisher	FUCAPE Business School
publishDate	2010
url	https://doaj.org/article/6b935e7115c642d9984e3c5736341492
work_keys_str_mv	AT simonesehnem alongitudinalanalysisoftheporterianparadigmutilizationinbrazil AT fabiolazzarotti alongitudinalanalysisoftheporterianparadigmutilizationinbrazil AT rodrigobandeirademello alongitudinalanalysisoftheporterianparadigmutilizationinbrazil AT simonesehnem longitudinalanalysisoftheporterianparadigmutilizationinbrazil AT fabiolazzarotti longitudinalanalysisoftheporterianparadigmutilizationinbrazil AT rodrigobandeirademello longitudinalanalysisoftheporterianparadigmutilizationinbrazil
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A Longitudinal analysis of the Porterian paradigm utilization in Brazil

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