ALGORITHM OF MARKETING DECISION-MAKING AIMED AT OPTIMIZING PORTFOLIO OF INDUSTRIAL SERVICES PROVIDED BY MANUFACTURER OF ELECTRO-TECHNICAL EQUIPMENT
Marketing of industrial services is interesting due to specific features of inner marketing processes. The article analyzes existing market of industrial electro-technical equipment and the portfolio of services of its key players. The author supports the idea that equipment manufacturer offers the...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Plekhanov Russian University of Economics
2017
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/6bd42f0607e04df1806942854940ff32 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| id |
oai:doaj.org-article:6bd42f0607e04df1806942854940ff32 |
|---|---|
| record_format |
dspace |
| spelling |
oai:doaj.org-article:6bd42f0607e04df1806942854940ff322021-11-15T05:20:43ZALGORITHM OF MARKETING DECISION-MAKING AIMED AT OPTIMIZING PORTFOLIO OF INDUSTRIAL SERVICES PROVIDED BY MANUFACTURER OF ELECTRO-TECHNICAL EQUIPMENT2413-28292587-925110.21686/2413-2829-2015-5-132-140https://doaj.org/article/6bd42f0607e04df1806942854940ff322017-09-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/91https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251Marketing of industrial services is interesting due to specific features of inner marketing processes. The article analyzes existing market of industrial electro-technical equipment and the portfolio of services of its key players. The author supports the idea that equipment manufacturer offers the biggest number of different services for this equipment. The article provides an algorithm of marketing decision-making aimed at optimization of portfolio of services, which can allow us to study the existing service portfolio, forecast the trend of its development and offer optimal set of services with maximum possibility of success.Evgeny I. KaryakinPlekhanov Russian University of Economicsarticleservice marketingmarketing managementindustrial services marketingEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 5, Pp 132-140 (2017) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
RU |
| topic |
service marketing marketing management industrial services marketing Economics as a science HB71-74 |
| spellingShingle |
service marketing marketing management industrial services marketing Economics as a science HB71-74 Evgeny I. Karyakin ALGORITHM OF MARKETING DECISION-MAKING AIMED AT OPTIMIZING PORTFOLIO OF INDUSTRIAL SERVICES PROVIDED BY MANUFACTURER OF ELECTRO-TECHNICAL EQUIPMENT |
| description |
Marketing of industrial services is interesting due to specific features of inner marketing processes. The article analyzes existing market of industrial electro-technical equipment and the portfolio of services of its key players. The author supports the idea that equipment manufacturer offers the biggest number of different services for this equipment. The article provides an algorithm of marketing decision-making aimed at optimization of portfolio of services, which can allow us to study the existing service portfolio, forecast the trend of its development and offer optimal set of services with maximum possibility of success. |
| format |
article |
| author |
Evgeny I. Karyakin |
| author_facet |
Evgeny I. Karyakin |
| author_sort |
Evgeny I. Karyakin |
| title |
ALGORITHM OF MARKETING DECISION-MAKING AIMED AT OPTIMIZING PORTFOLIO OF INDUSTRIAL SERVICES PROVIDED BY MANUFACTURER OF ELECTRO-TECHNICAL EQUIPMENT |
| title_short |
ALGORITHM OF MARKETING DECISION-MAKING AIMED AT OPTIMIZING PORTFOLIO OF INDUSTRIAL SERVICES PROVIDED BY MANUFACTURER OF ELECTRO-TECHNICAL EQUIPMENT |
| title_full |
ALGORITHM OF MARKETING DECISION-MAKING AIMED AT OPTIMIZING PORTFOLIO OF INDUSTRIAL SERVICES PROVIDED BY MANUFACTURER OF ELECTRO-TECHNICAL EQUIPMENT |
| title_fullStr |
ALGORITHM OF MARKETING DECISION-MAKING AIMED AT OPTIMIZING PORTFOLIO OF INDUSTRIAL SERVICES PROVIDED BY MANUFACTURER OF ELECTRO-TECHNICAL EQUIPMENT |
| title_full_unstemmed |
ALGORITHM OF MARKETING DECISION-MAKING AIMED AT OPTIMIZING PORTFOLIO OF INDUSTRIAL SERVICES PROVIDED BY MANUFACTURER OF ELECTRO-TECHNICAL EQUIPMENT |
| title_sort |
algorithm of marketing decision-making aimed at optimizing portfolio of industrial services provided by manufacturer of electro-technical equipment |
| publisher |
Plekhanov Russian University of Economics |
| publishDate |
2017 |
| url |
https://doaj.org/article/6bd42f0607e04df1806942854940ff32 |
| work_keys_str_mv |
AT evgenyikaryakin algorithmofmarketingdecisionmakingaimedatoptimizingportfolioofindustrialservicesprovidedbymanufacturerofelectrotechnicalequipment |
| _version_ |
1718428751703834624 |