ALGORITHM OF MARKETING DECISION-MAKING AIMED AT OPTIMIZING PORTFOLIO OF INDUSTRIAL SERVICES PROVIDED BY MANUFACTURER OF ELECTRO-TECHNICAL EQUIPMENT

Marketing of industrial services is interesting due to specific features of inner marketing processes. The article analyzes existing market of industrial electro-technical equipment and the portfolio of services of its key players. The author supports the idea that equipment manufacturer offers the...

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Autor principal: Evgeny I. Karyakin
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2017
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Acceso en línea:https://doaj.org/article/6bd42f0607e04df1806942854940ff32
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