Penerapan Sistem Menu Engineering Dalam Upaya Peningkatan Kualitas Menu di Restoran Bintan Inti Executive Village Clubhouse

This research is a form of analysis and evaluation of the menu at the Bintan Inti Executive Village (BIEV) Clubhouse through a menu engineering system with the aim of improving the quality and effectiveness of the menu served. The formulation of the problem which is the basis of this research is how...

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Autor principal: Adiguna Tumpuan
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Publicado: Universitas Gadjah Mada 2021
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spelling oai:doaj.org-article:6c012b33ddcb44899bce56dee21268be2021-11-24T00:19:22ZPenerapan Sistem Menu Engineering Dalam Upaya Peningkatan Kualitas Menu di Restoran Bintan Inti Executive Village Clubhouse2580-10312580-104X10.22146/jpt.66724https://doaj.org/article/6c012b33ddcb44899bce56dee21268be2021-11-01T00:00:00Zhttps://jurnal.ugm.ac.id/jpt/article/view/66724https://doaj.org/toc/2580-1031https://doaj.org/toc/2580-104XThis research is a form of analysis and evaluation of the menu at the Bintan Inti Executive Village (BIEV) Clubhouse through a menu engineering system with the aim of improving the quality and effectiveness of the menu served. The formulation of the problem which is the basis of this research is how to improve the quality of the food and beverage menu through the menu engineering system and what recommendation actions should be taken based on the resulting data from the analysis that appears. This study uses variables, which are menu analysis in improving the quality of the menu at BIEV Clubhouse with sub variables, such as food cost, menu mix, and contribution margin. The results of this study that there were 8 menus or 30.77% menus with star categories, 5 menus or 19.23% menus with the plowhorse category, 4 menus or 15.38% menus with the puzzle category, and 9 menus or 34.62%. menu with dog category. The recommended follow-up actions to BIEV Clubhouse management is reducing the menu with the dog category, evaluating product prices and production costs for menus with the plowhorse category, taking suggestive selling steps for menus with the puzzle category, and maintaining the quality and performance of menus with the star category.Adiguna TumpuanUniversitas Gadjah Madaarticlemenu, engineering, restaurant, food cost, menu mix, contribution marginGeography (General)G1-922IDJurnal Pariwisata Terapan, Vol 5, Iss 1, Pp 60-73 (2021)
institution DOAJ
collection DOAJ
language ID
topic menu, engineering, restaurant, food cost, menu mix, contribution margin
Geography (General)
G1-922
spellingShingle menu, engineering, restaurant, food cost, menu mix, contribution margin
Geography (General)
G1-922
Adiguna Tumpuan
Penerapan Sistem Menu Engineering Dalam Upaya Peningkatan Kualitas Menu di Restoran Bintan Inti Executive Village Clubhouse
description This research is a form of analysis and evaluation of the menu at the Bintan Inti Executive Village (BIEV) Clubhouse through a menu engineering system with the aim of improving the quality and effectiveness of the menu served. The formulation of the problem which is the basis of this research is how to improve the quality of the food and beverage menu through the menu engineering system and what recommendation actions should be taken based on the resulting data from the analysis that appears. This study uses variables, which are menu analysis in improving the quality of the menu at BIEV Clubhouse with sub variables, such as food cost, menu mix, and contribution margin. The results of this study that there were 8 menus or 30.77% menus with star categories, 5 menus or 19.23% menus with the plowhorse category, 4 menus or 15.38% menus with the puzzle category, and 9 menus or 34.62%. menu with dog category. The recommended follow-up actions to BIEV Clubhouse management is reducing the menu with the dog category, evaluating product prices and production costs for menus with the plowhorse category, taking suggestive selling steps for menus with the puzzle category, and maintaining the quality and performance of menus with the star category.
format article
author Adiguna Tumpuan
author_facet Adiguna Tumpuan
author_sort Adiguna Tumpuan
title Penerapan Sistem Menu Engineering Dalam Upaya Peningkatan Kualitas Menu di Restoran Bintan Inti Executive Village Clubhouse
title_short Penerapan Sistem Menu Engineering Dalam Upaya Peningkatan Kualitas Menu di Restoran Bintan Inti Executive Village Clubhouse
title_full Penerapan Sistem Menu Engineering Dalam Upaya Peningkatan Kualitas Menu di Restoran Bintan Inti Executive Village Clubhouse
title_fullStr Penerapan Sistem Menu Engineering Dalam Upaya Peningkatan Kualitas Menu di Restoran Bintan Inti Executive Village Clubhouse
title_full_unstemmed Penerapan Sistem Menu Engineering Dalam Upaya Peningkatan Kualitas Menu di Restoran Bintan Inti Executive Village Clubhouse
title_sort penerapan sistem menu engineering dalam upaya peningkatan kualitas menu di restoran bintan inti executive village clubhouse
publisher Universitas Gadjah Mada
publishDate 2021
url https://doaj.org/article/6c012b33ddcb44899bce56dee21268be
work_keys_str_mv AT adigunatumpuan penerapansistemmenuengineeringdalamupayapeningkatankualitasmenudirestoranbintanintiexecutivevillageclubhouse
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