University Bookstores and the Promotion of Reading
The university press production derives from research, teaching and dissemination activities undertaken at its campuses. This generates an offer of highly specialized editions, which results in a small number of potential readers, almost all researchers, professors and students from the university i...
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Universidad Nacional Autónoma de México, Instituto de Investigaciones Bibliográficas
2021
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oai:doaj.org-article:6ce7bff038d1427c8c287b87b7ef2e802021-11-22T21:40:59ZUniversity Bookstores and the Promotion of Reading2683-22322594-178X10.22201/iib.2594178xe.2021.1.89https://doaj.org/article/6ce7bff038d1427c8c287b87b7ef2e802021-03-01T00:00:00Zhttps://bibliographica.iib.unam.mx/index.php/RB/article/view/89https://doaj.org/toc/2683-2232https://doaj.org/toc/2594-178XThe university press production derives from research, teaching and dissemination activities undertaken at its campuses. This generates an offer of highly specialized editions, which results in a small number of potential readers, almost all researchers, professors and students from the university itself. The low consumption of university publishing production is also due to a limited distribution and sale through conventional channels, which prevents reaching other audiences. This text shows some alternatives that can be adopted by university bookstores in order to promote the reading of their publications.Georgina Araceli Torres VargasUniversidad Nacional Autónoma de México, Instituto de Investigaciones Bibliográficasarticleeditoriales universitariasformación de lectoresproducción académicainformación culturalbibliotecasGeneral bibliographyZ1001-1121Information resources (General)ZA3040-5185ENESFRPTBibliographica, Vol 4, Iss 1, Pp 223-238 (2021) |
institution |
DOAJ |
collection |
DOAJ |
language |
EN ES FR PT |
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editoriales universitarias formación de lectores producción académica información cultural bibliotecas General bibliography Z1001-1121 Information resources (General) ZA3040-5185 |
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editoriales universitarias formación de lectores producción académica información cultural bibliotecas General bibliography Z1001-1121 Information resources (General) ZA3040-5185 Georgina Araceli Torres Vargas University Bookstores and the Promotion of Reading |
description |
The university press production derives from research, teaching and dissemination activities undertaken at its campuses. This generates an offer of highly specialized editions, which results in a small number of potential readers, almost all researchers, professors and students from the university itself. The low consumption of university publishing production is also due to a limited distribution and sale through conventional channels, which prevents reaching other audiences. This text shows some alternatives that can be adopted by university bookstores in order to promote the reading of their publications. |
format |
article |
author |
Georgina Araceli Torres Vargas |
author_facet |
Georgina Araceli Torres Vargas |
author_sort |
Georgina Araceli Torres Vargas |
title |
University Bookstores and the Promotion of Reading |
title_short |
University Bookstores and the Promotion of Reading |
title_full |
University Bookstores and the Promotion of Reading |
title_fullStr |
University Bookstores and the Promotion of Reading |
title_full_unstemmed |
University Bookstores and the Promotion of Reading |
title_sort |
university bookstores and the promotion of reading |
publisher |
Universidad Nacional Autónoma de México, Instituto de Investigaciones Bibliográficas |
publishDate |
2021 |
url |
https://doaj.org/article/6ce7bff038d1427c8c287b87b7ef2e80 |
work_keys_str_mv |
AT georginaaracelitorresvargas universitybookstoresandthepromotionofreading |
_version_ |
1718417380038672384 |