Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media

This study aimed to investigate role of social media on patient loyalty. Based on related literature review, for assessing patient loyalty, a measurement scale, testing satisfaction shared by patient through social media, patient trust, strength of hospital-patient communication on social media, and...

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Autores principales:	Cem Sefa Sütçü, Hikmet Tosyalı, Furkan Tosyalı
Formato:	article
Lenguaje:	EN TR
Publicado:	Erciyes University 2019
Materias:	health communication patient loyalty patient satisfaction patient relationship management social media sağlık i̇letişimi hasta sadakati hasta memnuniyeti hasta i̇lişkileri yönetimi sosyal medya Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/6d114b52012f45909ffab4125dfeb0db
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spelling	oai:doaj.org-article:6d114b52012f45909ffab4125dfeb0db2021-12-02T14:08:28ZPatient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media1308-31982667-581110.17680/erciyesiletisim.454347https://doaj.org/article/6d114b52012f45909ffab4125dfeb0db2019-01-01T00:00:00Zhttps://dergipark.org.tr/tr/pub/erciyesiletisim/issue/42719/454347https://doaj.org/toc/1308-3198https://doaj.org/toc/2667-5811This study aimed to investigate role of social media on patient loyalty. Based on related literature review, for assessing patient loyalty, a measurement scale, testing satisfaction shared by patient through social media, patient trust, strength of hospital-patient communication on social media, and perceived image of hospital on social media was developed. The data was collected from 625 patients by selfadministered online questionnaires. Hypotheses about the role of social media were suggested based on existing body of knowledge so that we aimed to examine underlying mechanism between the predictors and patient loyalty by means of Structural Equation Modelling (SEM) framework. Findings demonstrated that satisfaction, shared by patients through social media, mediated the association between patient trust, strength of hospital-patient communication on social media, perceived image of hospital on social media, and patient loyalty. The findings provide an original empirical model with respect to gaining loyal patients whom are customers of hospitals and highlight the important role of social media in health communication.Cem Sefa SütçüHikmet TosyalıFurkan TosyalıErciyes Universityarticlehealth communicationpatient loyaltypatient satisfactionpatient relationship managementsocial mediasağlık i̇letişimihasta sadakatihasta memnuniyetihasta i̇lişkileri yönetimisosyal medyaCommunication. Mass mediaP87-96ENTRErciyes iletişim Dergisi, Vol 6, Iss 1, Pp 783-804 (2019)
institution	DOAJ
collection	DOAJ
language	EN TR
topic	health communication patient loyalty patient satisfaction patient relationship management social media sağlık i̇letişimi hasta sadakati hasta memnuniyeti hasta i̇lişkileri yönetimi sosyal medya Communication. Mass media P87-96
spellingShingle	health communication patient loyalty patient satisfaction patient relationship management social media sağlık i̇letişimi hasta sadakati hasta memnuniyeti hasta i̇lişkileri yönetimi sosyal medya Communication. Mass media P87-96 Cem Sefa Sütçü Hikmet Tosyalı Furkan Tosyalı Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media
description	This study aimed to investigate role of social media on patient loyalty. Based on related literature review, for assessing patient loyalty, a measurement scale, testing satisfaction shared by patient through social media, patient trust, strength of hospital-patient communication on social media, and perceived image of hospital on social media was developed. The data was collected from 625 patients by selfadministered online questionnaires. Hypotheses about the role of social media were suggested based on existing body of knowledge so that we aimed to examine underlying mechanism between the predictors and patient loyalty by means of Structural Equation Modelling (SEM) framework. Findings demonstrated that satisfaction, shared by patients through social media, mediated the association between patient trust, strength of hospital-patient communication on social media, perceived image of hospital on social media, and patient loyalty. The findings provide an original empirical model with respect to gaining loyal patients whom are customers of hospitals and highlight the important role of social media in health communication.
format	article
author	Cem Sefa Sütçü Hikmet Tosyalı Furkan Tosyalı
author_facet	Cem Sefa Sütçü Hikmet Tosyalı Furkan Tosyalı
author_sort	Cem Sefa Sütçü
title	Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media
title_short	Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media
title_full	Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media
title_fullStr	Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media
title_full_unstemmed	Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media
title_sort	patient loyalty in the hospitalpatient relationship: the mediating role of social media
publisher	Erciyes University
publishDate	2019
url	https://doaj.org/article/6d114b52012f45909ffab4125dfeb0db
work_keys_str_mv	AT cemsefasutcu patientloyaltyinthehospitalpatientrelationshipthemediatingroleofsocialmedia AT hikmettosyalı patientloyaltyinthehospitalpatientrelationshipthemediatingroleofsocialmedia AT furkantosyalı patientloyaltyinthehospitalpatientrelationshipthemediatingroleofsocialmedia
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Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media

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