Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media

This study aimed to investigate role of social media on patient loyalty. Based on related literature review, for assessing patient loyalty, a measurement scale, testing satisfaction shared by patient through social media, patient trust, strength of hospital-patient communication on social media, and...

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Autores principales: Cem Sefa Sütçü, Hikmet Tosyalı, Furkan Tosyalı
Formato: article
Lenguaje:EN
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Publicado: Erciyes University 2019
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Acceso en línea:https://doaj.org/article/6d114b52012f45909ffab4125dfeb0db
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