Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media

This study aimed to investigate role of social media on patient loyalty. Based on related literature review, for assessing patient loyalty, a measurement scale, testing satisfaction shared by patient through social media, patient trust, strength of hospital-patient communication on social media, and...

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Autores principales:	Cem Sefa Sütçü, Hikmet Tosyalı, Furkan Tosyalı
Formato:	article
Lenguaje:	EN TR
Publicado:	Erciyes University 2019
Materias:	health communication patient loyalty patient satisfaction patient relationship management social media sağlık i̇letişimi hasta sadakati hasta memnuniyeti hasta i̇lişkileri yönetimi sosyal medya Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/6d114b52012f45909ffab4125dfeb0db
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Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media

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