Experiential purchases, as memorable moments in consumers’ lives, trigger nostalgia

In three studies, we examined the effect of experiential purchases on nostalgia by influencing the construal of experiential purchases as more meaningful life moments than their material counterparts. In study 1 and 2, participants were randomly assigned to an experiential or a material purchase con...

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Autores principales:	Rogelio Puente-Díaz, Judith Cavazos-Arroyo
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	experiential purchases material purchases nostalgia autobiographical memory consumer behavior Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/6d1f178b4afc4f1abc0910bfbdef1dc9
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id	oai:doaj.org-article:6d1f178b4afc4f1abc0910bfbdef1dc9
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spelling	oai:doaj.org-article:6d1f178b4afc4f1abc0910bfbdef1dc92021-12-02T16:09:31ZExperiential purchases, as memorable moments in consumers’ lives, trigger nostalgia2331-197510.1080/23311975.2021.1944010https://doaj.org/article/6d1f178b4afc4f1abc0910bfbdef1dc92021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1944010https://doaj.org/toc/2331-1975In three studies, we examined the effect of experiential purchases on nostalgia by influencing the construal of experiential purchases as more meaningful life moments than their material counterparts. In study 1 and 2, participants were randomly assigned to an experiential or a material purchase condition. After, participants answered a battery of questionnaires assessing nostalgia, construal of meaningful life moments and memories, pride, repurchase intention, materialism, and preference for experiential buying. Results showed that recalling an experiential purchase led to higher nostalgia than recalling a material purchase by influencing the construal of experiential purchases as more meaningful life moments and memories. In addition, experiential purchases also had an indirect, positive effect on repurchase intention. In study 3, we manipulated the proposed mediator and found that participants who were asked to recall a purchase that presented a meaningful moment reported higher nostalgia than participants who were asked to recall a purchase that represented an ordinary moment. The indirect effect of the experimental condition on repurchase intention was also significant. The implications of the results were discussed.Rogelio Puente-DíazJudith Cavazos-ArroyoTaylor & Francis Grouparticleexperiential purchasesmaterial purchasesnostalgiaautobiographical memoryconsumer behaviorBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	experiential purchases material purchases nostalgia autobiographical memory consumer behavior Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	experiential purchases material purchases nostalgia autobiographical memory consumer behavior Business HF5001-6182 Management. Industrial management HD28-70 Rogelio Puente-Díaz Judith Cavazos-Arroyo Experiential purchases, as memorable moments in consumers’ lives, trigger nostalgia
description	In three studies, we examined the effect of experiential purchases on nostalgia by influencing the construal of experiential purchases as more meaningful life moments than their material counterparts. In study 1 and 2, participants were randomly assigned to an experiential or a material purchase condition. After, participants answered a battery of questionnaires assessing nostalgia, construal of meaningful life moments and memories, pride, repurchase intention, materialism, and preference for experiential buying. Results showed that recalling an experiential purchase led to higher nostalgia than recalling a material purchase by influencing the construal of experiential purchases as more meaningful life moments and memories. In addition, experiential purchases also had an indirect, positive effect on repurchase intention. In study 3, we manipulated the proposed mediator and found that participants who were asked to recall a purchase that presented a meaningful moment reported higher nostalgia than participants who were asked to recall a purchase that represented an ordinary moment. The indirect effect of the experimental condition on repurchase intention was also significant. The implications of the results were discussed.
format	article
author	Rogelio Puente-Díaz Judith Cavazos-Arroyo
author_facet	Rogelio Puente-Díaz Judith Cavazos-Arroyo
author_sort	Rogelio Puente-Díaz
title	Experiential purchases, as memorable moments in consumers’ lives, trigger nostalgia
title_short	Experiential purchases, as memorable moments in consumers’ lives, trigger nostalgia
title_full	Experiential purchases, as memorable moments in consumers’ lives, trigger nostalgia
title_fullStr	Experiential purchases, as memorable moments in consumers’ lives, trigger nostalgia
title_full_unstemmed	Experiential purchases, as memorable moments in consumers’ lives, trigger nostalgia
title_sort	experiential purchases, as memorable moments in consumers’ lives, trigger nostalgia
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/6d1f178b4afc4f1abc0910bfbdef1dc9
work_keys_str_mv	AT rogeliopuentediaz experientialpurchasesasmemorablemomentsinconsumerslivestriggernostalgia AT judithcavazosarroyo experientialpurchasesasmemorablemomentsinconsumerslivestriggernostalgia
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Experiential purchases, as memorable moments in consumers’ lives, trigger nostalgia

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