Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism

The massive cultural transformation in the pandemic-paused tourism industry has revamped loyalty towards destinations, thus prompting scholarly attention towards global expats who were rarely considered in tourism research. Drawing on data from 266 expats in South Korea, the study examined the effec...

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Autores principales:	Umer Zaman, Murat Aktan, Madeeha Gohar Qureshi, Funda Bayrakdaroglu, Shahid Nawaz
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	country image destination image cultural intelligence destination loyalty global expats and covid-19 tourism Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/6d763fff617147208f7e719a4f59d1db
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spelling	oai:doaj.org-article:6d763fff617147208f7e719a4f59d1db2021-12-02T18:50:55ZEvery storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism2331-197510.1080/23311975.2021.1969631https://doaj.org/article/6d763fff617147208f7e719a4f59d1db2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1969631https://doaj.org/toc/2331-1975The massive cultural transformation in the pandemic-paused tourism industry has revamped loyalty towards destinations, thus prompting scholarly attention towards global expats who were rarely considered in tourism research. Drawing on data from 266 expats in South Korea, the study examined the effects of country image (CYI), destination image (DNI), and expat’s cultural intelligence (ECLI) on expat’s renewed destination loyalty (EDLY) in COVID-19 tourism. Using partial least squares structural modeling (PLS-SEM), we show that expat’s cultural intelligence has a significant influence on destination image and expat’s destination loyalty. Moreover, the study provides new empirical evidence that destination image mediates country image and expat’s destination loyalty in the COVID-19 tourism. The study findings underpin policy interventions to rescue tourism destinations under COVID-19 crisis, as well as restore loyalty towards destinations in the post-COVID-19 global tourism.Umer ZamanMurat AktanMadeeha Gohar QureshiFunda BayrakdarogluShahid NawazTaylor & Francis Grouparticlecountry imagedestination imagecultural intelligencedestination loyaltyglobal expats and covid-19 tourismBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	country image destination image cultural intelligence destination loyalty global expats and covid-19 tourism Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	country image destination image cultural intelligence destination loyalty global expats and covid-19 tourism Business HF5001-6182 Management. Industrial management HD28-70 Umer Zaman Murat Aktan Madeeha Gohar Qureshi Funda Bayrakdaroglu Shahid Nawaz Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism
description	The massive cultural transformation in the pandemic-paused tourism industry has revamped loyalty towards destinations, thus prompting scholarly attention towards global expats who were rarely considered in tourism research. Drawing on data from 266 expats in South Korea, the study examined the effects of country image (CYI), destination image (DNI), and expat’s cultural intelligence (ECLI) on expat’s renewed destination loyalty (EDLY) in COVID-19 tourism. Using partial least squares structural modeling (PLS-SEM), we show that expat’s cultural intelligence has a significant influence on destination image and expat’s destination loyalty. Moreover, the study provides new empirical evidence that destination image mediates country image and expat’s destination loyalty in the COVID-19 tourism. The study findings underpin policy interventions to rescue tourism destinations under COVID-19 crisis, as well as restore loyalty towards destinations in the post-COVID-19 global tourism.
format	article
author	Umer Zaman Murat Aktan Madeeha Gohar Qureshi Funda Bayrakdaroglu Shahid Nawaz
author_facet	Umer Zaman Murat Aktan Madeeha Gohar Qureshi Funda Bayrakdaroglu Shahid Nawaz
author_sort	Umer Zaman
title	Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism
title_short	Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism
title_full	Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism
title_fullStr	Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism
title_full_unstemmed	Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism
title_sort	every storm will pass: examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in covid-19 tourism
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/6d763fff617147208f7e719a4f59d1db
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Every storm will pass: Examining expat’s host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism

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