Novel approach to delivering pro-environmental messages significantly shifts norms and motivation, but children are not more effective spokespeople than adults.

Three studies provided initial laboratory tests of the effectiveness of a novel form of community-based environmental messaging intended to be deployed on public digital signs. In all studies, adult participants watched a slideshow of "Community Voices," a display that combines community i...

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Autores principales: Cynthia McPherson Frantz, John Petersen, Kathryn Lucaites
Formato: article
Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2021
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Acceso en línea:https://doaj.org/article/6db53cfe2adc4dbc9e0c92936cd1df3e
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