Analysis of Food Quality and Price in Increasing Customer Satisfaction at Anantara Uluwatu Bali Resort

The purpose of this research was to analyze the effect of food quality, and price in increasing customer satisfaction at Anantara Uluwatu Bali Resort. This research was conducted at Anantara Uluwatu Bali Resort at Botol Biru Bar & Grill using 30 visitors as research samples. The data collection...

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Autores principales:	I Ketut Akas Wicaksana, Elvira Septevany, I Nyoman Winia, Ni Gst Nym Suci Murni
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Gadjah Mada 2021
Materias:	food quality price customer satisfaction Geography (General) G1-922
Acceso en línea:	https://doaj.org/article/6e9f2265331b4f2191a59dfbea47b67b
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spelling	oai:doaj.org-article:6e9f2265331b4f2191a59dfbea47b67b2021-11-24T00:19:23ZAnalysis of Food Quality and Price in Increasing Customer Satisfaction at Anantara Uluwatu Bali Resort2580-10312580-104X10.22146/jpt.67338https://doaj.org/article/6e9f2265331b4f2191a59dfbea47b67b2021-11-01T00:00:00Zhttps://jurnal.ugm.ac.id/jpt/article/view/67338https://doaj.org/toc/2580-1031https://doaj.org/toc/2580-104XThe purpose of this research was to analyze the effect of food quality, and price in increasing customer satisfaction at Anantara Uluwatu Bali Resort. This research was conducted at Anantara Uluwatu Bali Resort at Botol Biru Bar & Grill using 30 visitors as research samples. The data collection method used a questionnaire and observation, where the data collected was then analyzed using Multiple Linear Regression Analysis. The results showed that the variables of food quality, and price had a positive and significant effect on customer satisfaction at Anantara Uluwatu Bali Resort. Anantara Uluwatu Bali Resort is expected to be able to maintain food quality and prices and be able to improve food quality ranging from variety, appearance, food health, taste, and temperature to food, and to increase prices according to food quality during the pandemic.I Ketut Akas WicaksanaElvira SeptevanyI Nyoman WiniaNi Gst Nym Suci MurniUniversitas Gadjah Madaarticlefood qualitypricecustomer satisfactionGeography (General)G1-922IDJurnal Pariwisata Terapan, Vol 5, Iss 1, Pp 50-59 (2021)
institution	DOAJ
collection	DOAJ
language	ID
topic	food quality price customer satisfaction Geography (General) G1-922
spellingShingle	food quality price customer satisfaction Geography (General) G1-922 I Ketut Akas Wicaksana Elvira Septevany I Nyoman Winia Ni Gst Nym Suci Murni Analysis of Food Quality and Price in Increasing Customer Satisfaction at Anantara Uluwatu Bali Resort
description	The purpose of this research was to analyze the effect of food quality, and price in increasing customer satisfaction at Anantara Uluwatu Bali Resort. This research was conducted at Anantara Uluwatu Bali Resort at Botol Biru Bar & Grill using 30 visitors as research samples. The data collection method used a questionnaire and observation, where the data collected was then analyzed using Multiple Linear Regression Analysis. The results showed that the variables of food quality, and price had a positive and significant effect on customer satisfaction at Anantara Uluwatu Bali Resort. Anantara Uluwatu Bali Resort is expected to be able to maintain food quality and prices and be able to improve food quality ranging from variety, appearance, food health, taste, and temperature to food, and to increase prices according to food quality during the pandemic.
format	article
author	I Ketut Akas Wicaksana Elvira Septevany I Nyoman Winia Ni Gst Nym Suci Murni
author_facet	I Ketut Akas Wicaksana Elvira Septevany I Nyoman Winia Ni Gst Nym Suci Murni
author_sort	I Ketut Akas Wicaksana
title	Analysis of Food Quality and Price in Increasing Customer Satisfaction at Anantara Uluwatu Bali Resort
title_short	Analysis of Food Quality and Price in Increasing Customer Satisfaction at Anantara Uluwatu Bali Resort
title_full	Analysis of Food Quality and Price in Increasing Customer Satisfaction at Anantara Uluwatu Bali Resort
title_fullStr	Analysis of Food Quality and Price in Increasing Customer Satisfaction at Anantara Uluwatu Bali Resort
title_full_unstemmed	Analysis of Food Quality and Price in Increasing Customer Satisfaction at Anantara Uluwatu Bali Resort
title_sort	analysis of food quality and price in increasing customer satisfaction at anantara uluwatu bali resort
publisher	Universitas Gadjah Mada
publishDate	2021
url	https://doaj.org/article/6e9f2265331b4f2191a59dfbea47b67b
work_keys_str_mv	AT iketutakaswicaksana analysisoffoodqualityandpriceinincreasingcustomersatisfactionatanantarauluwatubaliresort AT elviraseptevany analysisoffoodqualityandpriceinincreasingcustomersatisfactionatanantarauluwatubaliresort AT inyomanwinia analysisoffoodqualityandpriceinincreasingcustomersatisfactionatanantarauluwatubaliresort AT nigstnymsucimurni analysisoffoodqualityandpriceinincreasingcustomersatisfactionatanantarauluwatubaliresort
_version_	1718416039468859392

Analysis of Food Quality and Price in Increasing Customer Satisfaction at Anantara Uluwatu Bali Resort

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