The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs

The purpose of this study is to analyze the effect of digital finance, digital marketing and digital payment variables on finance performance. This study uses quantitative methods and data analysis techniques is performed based on Structural Equation Modeling using SmartPLS 3.0 software. Th...

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Autores principales:	Ibrahim Daud, Dewi Nurjannah, Achmad Mohyi, Titiek Ambarwati, Yoyok Cahyono, Andrean Eko Haryoko, Agus Leo Handoko, Riyan Sisiawan Putra, Hadion Wijoyo, Aris Ari-yanto, M. Jihadi
Formato:	article
Lenguaje:	EN
Publicado:	Growing Science 2022
Materias:	Social Sciences H Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/6f0e9fe8feb9421ab5027e4f91208ffe
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spelling	oai:doaj.org-article:6f0e9fe8feb9421ab5027e4f91208ffe2021-11-10T14:30:41ZThe effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs2561-81482561-815610.5267/j.ijdns.2021.10.006https://doaj.org/article/6f0e9fe8feb9421ab5027e4f91208ffe2022-01-01T00:00:00Zhttp://www.growingscience.com/ijds/Vol6/ijdns_2021_87.pdfhttps://doaj.org/toc/2561-8148https://doaj.org/toc/2561-8156 The purpose of this study is to analyze the effect of digital finance, digital marketing and digital payment variables on finance performance. This study uses quantitative methods and data analysis techniques is performed based on Structural Equation Modeling using SmartPLS 3.0 software. The method of selecting the sample using the snowball sampling methods. Online questionnaires were sent to 190 SMEs respondents in the province of Banten Indonesia and evaluated the returned questionnaires. The results of data analysis show that the digital finance had a positive and significant effect on the finance performance, the digital payment had a positive and significant effect on the finance performance and the digital marketing had a positive and significant effect on the finance performance. The findings of this research can provide benefits for MSME actors in developing their business to improve business performance, by paying attention to aspects of MSME digitization and financial literacy of MSME entrepreneurs. Keep in mind, the important role of information technology in business activities requires entrepreneurs to improve their digital literacy.Ibrahim Daud, Dewi NurjannahAchmad MohyiTitiek AmbarwatiYoyok CahyonoAndrean Eko HaryokoAgus Leo HandokoRiyan Sisiawan PutraHadion WijoyoAris Ari-yantoM. Jihadi Growing SciencearticleSocial SciencesHManagement. Industrial managementHD28-70ENInternational Journal of Data and Network Science, Vol 6, Iss 1, Pp 37-44 (2022)
institution	DOAJ
collection	DOAJ
language	EN
topic	Social Sciences H Management. Industrial management HD28-70
spellingShingle	Social Sciences H Management. Industrial management HD28-70 Ibrahim Daud, Dewi Nurjannah Achmad Mohyi Titiek Ambarwati Yoyok Cahyono Andrean Eko Haryoko Agus Leo Handoko Riyan Sisiawan Putra Hadion Wijoyo Aris Ari-yanto M. Jihadi The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs
description	The purpose of this study is to analyze the effect of digital finance, digital marketing and digital payment variables on finance performance. This study uses quantitative methods and data analysis techniques is performed based on Structural Equation Modeling using SmartPLS 3.0 software. The method of selecting the sample using the snowball sampling methods. Online questionnaires were sent to 190 SMEs respondents in the province of Banten Indonesia and evaluated the returned questionnaires. The results of data analysis show that the digital finance had a positive and significant effect on the finance performance, the digital payment had a positive and significant effect on the finance performance and the digital marketing had a positive and significant effect on the finance performance. The findings of this research can provide benefits for MSME actors in developing their business to improve business performance, by paying attention to aspects of MSME digitization and financial literacy of MSME entrepreneurs. Keep in mind, the important role of information technology in business activities requires entrepreneurs to improve their digital literacy.
format	article
author	Ibrahim Daud, Dewi Nurjannah Achmad Mohyi Titiek Ambarwati Yoyok Cahyono Andrean Eko Haryoko Agus Leo Handoko Riyan Sisiawan Putra Hadion Wijoyo Aris Ari-yanto M. Jihadi
author_facet	Ibrahim Daud, Dewi Nurjannah Achmad Mohyi Titiek Ambarwati Yoyok Cahyono Andrean Eko Haryoko Agus Leo Handoko Riyan Sisiawan Putra Hadion Wijoyo Aris Ari-yanto M. Jihadi
author_sort	Ibrahim Daud, Dewi Nurjannah
title	The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs
title_short	The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs
title_full	The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs
title_fullStr	The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs
title_full_unstemmed	The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs
title_sort	effect of digital marketing, digital finance and digital payment on finance performance of indonesian smes
publisher	Growing Science
publishDate	2022
url	https://doaj.org/article/6f0e9fe8feb9421ab5027e4f91208ffe
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The effect of digital marketing, digital finance and digital payment on finance performance of Indonesian SMEs

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