Explaining consumer motives to purchase in the informal economy.

Usually, studies on the informal economy focus mainly upon those working in the informal economy (supply side). However, many exchanges in the informal economy are initiated by purchasers asking how much a good or service costs if paid cash in hand. Therefore, the aim of this paper is to advance und...

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Autores principales:	Ioana Alexandra Horodnic, Colin Charles Williams, Jan Windebank, Adriana Zaiț, Claudia Ioana Ciobanu
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/6fa6437ebcee44fe818b9dbbc91e92e7
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spelling	oai:doaj.org-article:6fa6437ebcee44fe818b9dbbc91e92e72021-12-02T20:16:51ZExplaining consumer motives to purchase in the informal economy.1932-620310.1371/journal.pone.0258686https://doaj.org/article/6fa6437ebcee44fe818b9dbbc91e92e72021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0258686https://doaj.org/toc/1932-6203Usually, studies on the informal economy focus mainly upon those working in the informal economy (supply side). However, many exchanges in the informal economy are initiated by purchasers asking how much a good or service costs if paid cash in hand. Therefore, the aim of this paper is to advance understanding of who make purchases in the informal economy and the reasons of the consumers making these purchases (demand side). Two potential explanations are evaluated. Firstly, consumers are explained as rational economic actors seeking a more convenient deal or profit maximisation (i.e., lower price or better value for money), making purchases from the informal economy due to the lack of availability of the product or service they need on the formal market, or they make such purchases involuntarily, due to the lack of perfect information necessary to make a fully rational economic decision when purchasing. Secondly, the consumers are portrayed as social actors pursuing community help. Using a multilevel mixed-effects logistic regression analysis on a 2019 Eurobarometer interviews in 27 EU member states and the UK reveal how the prevalence of these motives significantly varies across populations and regions. The theoretical and policy implications of the findings are discussed in the concluding section.Ioana Alexandra HorodnicColin Charles WilliamsJan WindebankAdriana ZaițClaudia Ioana CiobanuPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 10, p e0258686 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Ioana Alexandra Horodnic Colin Charles Williams Jan Windebank Adriana Zaiț Claudia Ioana Ciobanu Explaining consumer motives to purchase in the informal economy.
description	Usually, studies on the informal economy focus mainly upon those working in the informal economy (supply side). However, many exchanges in the informal economy are initiated by purchasers asking how much a good or service costs if paid cash in hand. Therefore, the aim of this paper is to advance understanding of who make purchases in the informal economy and the reasons of the consumers making these purchases (demand side). Two potential explanations are evaluated. Firstly, consumers are explained as rational economic actors seeking a more convenient deal or profit maximisation (i.e., lower price or better value for money), making purchases from the informal economy due to the lack of availability of the product or service they need on the formal market, or they make such purchases involuntarily, due to the lack of perfect information necessary to make a fully rational economic decision when purchasing. Secondly, the consumers are portrayed as social actors pursuing community help. Using a multilevel mixed-effects logistic regression analysis on a 2019 Eurobarometer interviews in 27 EU member states and the UK reveal how the prevalence of these motives significantly varies across populations and regions. The theoretical and policy implications of the findings are discussed in the concluding section.
format	article
author	Ioana Alexandra Horodnic Colin Charles Williams Jan Windebank Adriana Zaiț Claudia Ioana Ciobanu
author_facet	Ioana Alexandra Horodnic Colin Charles Williams Jan Windebank Adriana Zaiț Claudia Ioana Ciobanu
author_sort	Ioana Alexandra Horodnic
title	Explaining consumer motives to purchase in the informal economy.
title_short	Explaining consumer motives to purchase in the informal economy.
title_full	Explaining consumer motives to purchase in the informal economy.
title_fullStr	Explaining consumer motives to purchase in the informal economy.
title_full_unstemmed	Explaining consumer motives to purchase in the informal economy.
title_sort	explaining consumer motives to purchase in the informal economy.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/6fa6437ebcee44fe818b9dbbc91e92e7
work_keys_str_mv	AT ioanaalexandrahorodnic explainingconsumermotivestopurchaseintheinformaleconomy AT colincharleswilliams explainingconsumermotivestopurchaseintheinformaleconomy AT janwindebank explainingconsumermotivestopurchaseintheinformaleconomy AT adrianazait explainingconsumermotivestopurchaseintheinformaleconomy AT claudiaioanaciobanu explainingconsumermotivestopurchaseintheinformaleconomy
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Explaining consumer motives to purchase in the informal economy.

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