Retail Internet Trade in Russia: Standing, Trends and Further Development

The article studies trends in the development of retail internet-trade in Russia based on official statistic data. The research showed that the share of internet-trade in the total retail trade turnover is very low, the target indicators of the Strategy of Trade Development in the Russian Federation...

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Autores principales:	Yu. N. Prokhorov, O. S. Karashchuk
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2020
Materias:	internet-trade online-trade e-trade retail trade internet communication trade commercial activity trade economics trade management Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/6fad99486ad64d198e5fa710fc2cf90d
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spelling	oai:doaj.org-article:6fad99486ad64d198e5fa710fc2cf90d2021-11-15T05:20:50ZRetail Internet Trade in Russia: Standing, Trends and Further Development2413-28292587-925110.21686/2413-2829-2020-5-196-206https://doaj.org/article/6fad99486ad64d198e5fa710fc2cf90d2020-10-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/949https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article studies trends in the development of retail internet-trade in Russia based on official statistic data. The research showed that the share of internet-trade in the total retail trade turnover is very low, the target indicators of the Strategy of Trade Development in the Russian Federation up to 2025 were not attained. Only one third of the population use the Internet to buy goods and the average cost of sale per one customer in the network makes up 10 500 rubles a year. Different factors exerted various influence on the dynamics of yearly cost of internetsales per one customer: the growth in the total volume of market (trade turnover) of internet-trade had a positive impact, while a share of the population using the Internet for purchases had an adverse affect. The impact of the corona-virus pandemic, which caused a mass temporary shift to internet buying was not studied in the work. Findings of the analysis gave a chance to ground the conditions of the further development of internet-trade. Among promising conditions the article underlined a growing cover of different regions by the Internet, as this factor is an infrastructural one for building internet-trade. Another promising line in further development of internet-trade is selling goods by mobile applications, as mobile access to the Internet is prevailing for people of the country.Yu. N. ProkhorovO. S. KarashchukPlekhanov Russian University of Economicsarticleinternet-tradeonline-tradee-traderetail tradeinternet communicationtradecommercial activitytrade economicstrade managementEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 17, Iss 5, Pp 196-206 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	internet-trade online-trade e-trade retail trade internet communication trade commercial activity trade economics trade management Economics as a science HB71-74
spellingShingle	internet-trade online-trade e-trade retail trade internet communication trade commercial activity trade economics trade management Economics as a science HB71-74 Yu. N. Prokhorov O. S. Karashchuk Retail Internet Trade in Russia: Standing, Trends and Further Development
description	The article studies trends in the development of retail internet-trade in Russia based on official statistic data. The research showed that the share of internet-trade in the total retail trade turnover is very low, the target indicators of the Strategy of Trade Development in the Russian Federation up to 2025 were not attained. Only one third of the population use the Internet to buy goods and the average cost of sale per one customer in the network makes up 10 500 rubles a year. Different factors exerted various influence on the dynamics of yearly cost of internetsales per one customer: the growth in the total volume of market (trade turnover) of internet-trade had a positive impact, while a share of the population using the Internet for purchases had an adverse affect. The impact of the corona-virus pandemic, which caused a mass temporary shift to internet buying was not studied in the work. Findings of the analysis gave a chance to ground the conditions of the further development of internet-trade. Among promising conditions the article underlined a growing cover of different regions by the Internet, as this factor is an infrastructural one for building internet-trade. Another promising line in further development of internet-trade is selling goods by mobile applications, as mobile access to the Internet is prevailing for people of the country.
format	article
author	Yu. N. Prokhorov O. S. Karashchuk
author_facet	Yu. N. Prokhorov O. S. Karashchuk
author_sort	Yu. N. Prokhorov
title	Retail Internet Trade in Russia: Standing, Trends and Further Development
title_short	Retail Internet Trade in Russia: Standing, Trends and Further Development
title_full	Retail Internet Trade in Russia: Standing, Trends and Further Development
title_fullStr	Retail Internet Trade in Russia: Standing, Trends and Further Development
title_full_unstemmed	Retail Internet Trade in Russia: Standing, Trends and Further Development
title_sort	retail internet trade in russia: standing, trends and further development
publisher	Plekhanov Russian University of Economics
publishDate	2020
url	https://doaj.org/article/6fad99486ad64d198e5fa710fc2cf90d
work_keys_str_mv	AT yunprokhorov retailinternettradeinrussiastandingtrendsandfurtherdevelopment AT oskarashchuk retailinternettradeinrussiastandingtrendsandfurtherdevelopment
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Retail Internet Trade in Russia: Standing, Trends and Further Development

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