The neural computation of inconsistent choice behavior

Humans are often inconsistent when choosing between alternatives, but the neural basis of deviations from economic rationality is unclear. Here, the authors show that irrational choices arise in the same brain regions responsible for value computation, implying that brain ‘noise’ may underlie incons...

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Autores principales: Vered Kurtz-David, Dotan Persitz, Ryan Webb, Dino J. Levy
Formato: article
Lenguaje:EN
Publicado: Nature Portfolio 2019
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Acceso en línea:https://doaj.org/article/6fca339fe4b142eb974cc78ad0409caf
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Sumario:Humans are often inconsistent when choosing between alternatives, but the neural basis of deviations from economic rationality is unclear. Here, the authors show that irrational choices arise in the same brain regions responsible for value computation, implying that brain ‘noise’ may underlie inconsistency.