Reputation and Image of the Power. Mediastrategies of Formation
The authors consider the existing communication strategies applied by public authorities for forming their own image, the media as the main tool of realization of communicative strategies and the correlation between the feasibility of the chosen communication strategy and the degree of public confid...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN RU |
| Publicado: |
North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/6ff57a8a180c49eba3703f7d62d85917 |
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| Sumario: | The authors consider the existing communication strategies applied by public authorities for forming their own image, the media as the main tool of realization of communicative strategies and the correlation between the feasibility of the chosen communication strategy and the degree of public confidence in the government. |
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