MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with custo...
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| Main Authors: | , |
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| Format: | article |
| Language: | RU |
| Published: |
Publishing House of the State University of Management
2017
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| Subjects: | |
| Online Access: | https://doaj.org/article/706e81e7c23a4d5cbb16f56154d1e080 |
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| Summary: | The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with customers is proved. |
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