MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION

The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with custo...

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Autores principales:	A. Serzhantov, M. Orlova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	customer experience management moments of truth consumer experience individualization branded customer experience neuromarketing customer experience measurement customer experience evaluation Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/706e81e7c23a4d5cbb16f56154d1e080
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:706e81e7c23a4d5cbb16f56154d1e080
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spelling	oai:doaj.org-article:706e81e7c23a4d5cbb16f56154d1e0802021-12-03T07:43:21ZMARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION1816-42772686-8415https://doaj.org/article/706e81e7c23a4d5cbb16f56154d1e0802017-03-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/641https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with customers is proved.A. SerzhantovM. OrlovaPublishing House of the State University of Managementarticlecustomer experience managementmoments of truthconsumer experience individualizationbranded customer experienceneuromarketingcustomer experience measurementcustomer experience evaluationSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 3, Pp 87-92 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	customer experience management moments of truth consumer experience individualization branded customer experience neuromarketing customer experience measurement customer experience evaluation Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	customer experience management moments of truth consumer experience individualization branded customer experience neuromarketing customer experience measurement customer experience evaluation Sociology (General) HM401-1281 Economics as a science HB71-74 A. Serzhantov M. Orlova MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
description	The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with customers is proved.
format	article
author	A. Serzhantov M. Orlova
author_facet	A. Serzhantov M. Orlova
author_sort	A. Serzhantov
title	MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
title_short	MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
title_full	MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
title_fullStr	MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
title_full_unstemmed	MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
title_sort	marketing approaches to customer experience measurement and evaluation
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/706e81e7c23a4d5cbb16f56154d1e080
work_keys_str_mv	AT aserzhantov marketingapproachestocustomerexperiencemeasurementandevaluation AT morlova marketingapproachestocustomerexperiencemeasurementandevaluation
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MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION

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