Chinese Tourists’ Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites

A good tourism image can significantly enhance the travel willingness and experience of international tourists. Most related research focused on the tourism image perception of world-famous cities, but research on the tourism image of North Korea is insufficient. We extracted text data from travel n...

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Autores principales:	Rilong Li, Huanjiong Wang, Hao Zhang
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	North Korea tourism image perception text mining semantic network analysis Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/71518690a67e49d7ab76a766db2c991a
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spelling	oai:doaj.org-article:71518690a67e49d7ab76a766db2c991a2021-11-11T19:47:54ZChinese Tourists’ Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites10.3390/su1321122052071-1050https://doaj.org/article/71518690a67e49d7ab76a766db2c991a2021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12205https://doaj.org/toc/2071-1050A good tourism image can significantly enhance the travel willingness and experience of international tourists. Most related research focused on the tourism image perception of world-famous cities, but research on the tourism image of North Korea is insufficient. We extracted text data from travel notes and reviews on Chinese travel websites. Subsequently, we used text mining and semantic network analysis to investigate Chinese tourists’ perception of the tourism image of North Korea. The results of the semantic network analysis show that tourism in North Korea consisted mainly of visits to the main cities and famous scenic spots, always with tour guides. Changes in high-frequency words indicated that Chinese tourists’ interest in North Korea’s history has weakened in recent years, and their interest in scenic spots and tourism products has increased. The results of the iterative correlation convergence analysis show that the topics relevant to tourists’ image of North Korea are composed of representative scenic spots, the Korean War, Kaesong city, the Pyongyang City, people’s lives, and other notable experiences. This research makes an empirical case for the study of tourists’ perception of the tourism image of North Korea and provides targeted suggestions for the sustainable development of North Korean tourism.Rilong LiHuanjiong WangHao ZhangMDPI AGarticleNorth Koreatourism image perceptiontext miningsemantic network analysisEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12205, p 12205 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	North Korea tourism image perception text mining semantic network analysis Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	North Korea tourism image perception text mining semantic network analysis Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Rilong Li Huanjiong Wang Hao Zhang Chinese Tourists’ Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites
description	A good tourism image can significantly enhance the travel willingness and experience of international tourists. Most related research focused on the tourism image perception of world-famous cities, but research on the tourism image of North Korea is insufficient. We extracted text data from travel notes and reviews on Chinese travel websites. Subsequently, we used text mining and semantic network analysis to investigate Chinese tourists’ perception of the tourism image of North Korea. The results of the semantic network analysis show that tourism in North Korea consisted mainly of visits to the main cities and famous scenic spots, always with tour guides. Changes in high-frequency words indicated that Chinese tourists’ interest in North Korea’s history has weakened in recent years, and their interest in scenic spots and tourism products has increased. The results of the iterative correlation convergence analysis show that the topics relevant to tourists’ image of North Korea are composed of representative scenic spots, the Korean War, Kaesong city, the Pyongyang City, people’s lives, and other notable experiences. This research makes an empirical case for the study of tourists’ perception of the tourism image of North Korea and provides targeted suggestions for the sustainable development of North Korean tourism.
format	article
author	Rilong Li Huanjiong Wang Hao Zhang
author_facet	Rilong Li Huanjiong Wang Hao Zhang
author_sort	Rilong Li
title	Chinese Tourists’ Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites
title_short	Chinese Tourists’ Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites
title_full	Chinese Tourists’ Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites
title_fullStr	Chinese Tourists’ Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites
title_full_unstemmed	Chinese Tourists’ Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites
title_sort	chinese tourists’ perception of the tourism image of north korea based on text data from tourism websites
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/71518690a67e49d7ab76a766db2c991a
work_keys_str_mv	AT rilongli chinesetouristsperceptionofthetourismimageofnorthkoreabasedontextdatafromtourismwebsites AT huanjiongwang chinesetouristsperceptionofthetourismimageofnorthkoreabasedontextdatafromtourismwebsites AT haozhang chinesetouristsperceptionofthetourismimageofnorthkoreabasedontextdatafromtourismwebsites
_version_	1718431414100164608

Chinese Tourists’ Perception of the Tourism Image of North Korea Based on Text Data from Tourism Websites

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