INVESTIGATION OF VIRTUAL REALITY APPLICATIONS IN TOURISM ADVERTISING IN THE CONTEXT OF GRAPHIC DESIGN

New media tools that have been developing rapidly in recent years; It has opened new doors in the fields of health, marketing, defense, education and science, design and art. Within these areas, marketing comes to the forefront in the use of new media technologies with the contributions of psychics...

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Autores principales: E. Jessica McKIE, Erkan ÖZKARAKAŞ
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2020
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Acceso en línea:https://doaj.org/article/7155b4a347e742ee9d04faca4f04b563
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spelling oai:doaj.org-article:7155b4a347e742ee9d04faca4f04b5632021-11-24T09:20:37ZINVESTIGATION OF VIRTUAL REALITY APPLICATIONS IN TOURISM ADVERTISING IN THE CONTEXT OF GRAPHIC DESIGN2148-416310.29228/JASSS.30187https://doaj.org/article/7155b4a347e742ee9d04faca4f04b5632020-04-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=5f164308-1136-452c-a5d2-fa211e61b98a.pdf&key=30187https://doaj.org/toc/2148-4163New media tools that have been developing rapidly in recent years; It has opened new doors in the fields of health, marketing, defense, education and science, design and art. Within these areas, marketing comes to the forefront in the use of new media technologies with the contributions of psychics and cultural industries developing with post-modernism. Today's audience exhibits a profile with fast access to information, virtual experiences and different expectations from the usual target audience. Therefore; In the post-modern world, it is a necessity for companies that want to take innovative approaches in marketing and branding to benefit from new media technologies. Virtual reality (VR) advertising applications, which have been on the rise in the tourism sector in particular in marketing, enable viewers to make decision-making actions by experiencing virtual experiences. In this research, tourism advertisements using virtual reality (vr) application are examined. While it is debated whether virtual reality advertising applications will harm the tourism sector or not, it is thought that they have positive contributions to promotional campaigns and advertising sector.E. Jessica McKIEErkan ÖZKARAKAŞFırat Universityarticlevirtual realityvradvertisingtourismgraphic designSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 12, Iss 76, Pp 233-243 (2020)
institution DOAJ
collection DOAJ
language DE
EN
FR
TR
topic virtual reality
vr
advertising
tourism
graphic design
Social Sciences
H
Social sciences (General)
H1-99
spellingShingle virtual reality
vr
advertising
tourism
graphic design
Social Sciences
H
Social sciences (General)
H1-99
E. Jessica McKIE
Erkan ÖZKARAKAŞ
INVESTIGATION OF VIRTUAL REALITY APPLICATIONS IN TOURISM ADVERTISING IN THE CONTEXT OF GRAPHIC DESIGN
description New media tools that have been developing rapidly in recent years; It has opened new doors in the fields of health, marketing, defense, education and science, design and art. Within these areas, marketing comes to the forefront in the use of new media technologies with the contributions of psychics and cultural industries developing with post-modernism. Today's audience exhibits a profile with fast access to information, virtual experiences and different expectations from the usual target audience. Therefore; In the post-modern world, it is a necessity for companies that want to take innovative approaches in marketing and branding to benefit from new media technologies. Virtual reality (VR) advertising applications, which have been on the rise in the tourism sector in particular in marketing, enable viewers to make decision-making actions by experiencing virtual experiences. In this research, tourism advertisements using virtual reality (vr) application are examined. While it is debated whether virtual reality advertising applications will harm the tourism sector or not, it is thought that they have positive contributions to promotional campaigns and advertising sector.
format article
author E. Jessica McKIE
Erkan ÖZKARAKAŞ
author_facet E. Jessica McKIE
Erkan ÖZKARAKAŞ
author_sort E. Jessica McKIE
title INVESTIGATION OF VIRTUAL REALITY APPLICATIONS IN TOURISM ADVERTISING IN THE CONTEXT OF GRAPHIC DESIGN
title_short INVESTIGATION OF VIRTUAL REALITY APPLICATIONS IN TOURISM ADVERTISING IN THE CONTEXT OF GRAPHIC DESIGN
title_full INVESTIGATION OF VIRTUAL REALITY APPLICATIONS IN TOURISM ADVERTISING IN THE CONTEXT OF GRAPHIC DESIGN
title_fullStr INVESTIGATION OF VIRTUAL REALITY APPLICATIONS IN TOURISM ADVERTISING IN THE CONTEXT OF GRAPHIC DESIGN
title_full_unstemmed INVESTIGATION OF VIRTUAL REALITY APPLICATIONS IN TOURISM ADVERTISING IN THE CONTEXT OF GRAPHIC DESIGN
title_sort investigation of virtual reality applications in tourism advertising in the context of graphic design
publisher Fırat University
publishDate 2020
url https://doaj.org/article/7155b4a347e742ee9d04faca4f04b563
work_keys_str_mv AT ejessicamckie investigationofvirtualrealityapplicationsintourismadvertisinginthecontextofgraphicdesign
AT erkanozkarakas investigationofvirtualrealityapplicationsintourismadvertisinginthecontextofgraphicdesign
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