Employer attractiveness: Measurement scale development and validation

Human resource quality is one important factor that affects the success of each organization. The need to build a human resource foundation with knowledge, skills and good attitude is one urgent task for all business leaders. The first task is to attract and recruit excellent individuals to work for...

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Autores principales: Nguyen Minh Ha, Nguyen Vinh Luan, Nguyen Minh Trung
Formato: article
Lenguaje:EN
Publicado: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2021
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Acceso en línea:https://doaj.org/article/71922d1ab67d4cb0ac5ad476bcf71881
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spelling oai:doaj.org-article:71922d1ab67d4cb0ac5ad476bcf718812021-11-15T08:41:03ZEmployer attractiveness: Measurement scale development and validation2734-93142734-958610.46223/HCMCOUJS.econ.en.11.1.1367.2021https://doaj.org/article/71922d1ab67d4cb0ac5ad476bcf718812021-02-01T00:00:00Zhttps://journalofscience.ou.edu.vn/index.php/econ-en/article/view/1367https://doaj.org/toc/2734-9314https://doaj.org/toc/2734-9586Human resource quality is one important factor that affects the success of each organization. The need to build a human resource foundation with knowledge, skills and good attitude is one urgent task for all business leaders. The first task is to attract and recruit excellent individuals to work for the business; therefore, how to attract candidates is always academic researchers’ as well as business managers’ top priority. Employer attractiveness factor (Berthon, Ewing, & Hah, 2005) has been applied in some recent studies. However, because talent recruitment and attraction are diverse and different for individual organizations, cultures and countries, the scale of employer attractiveness concept still implies many points that are not appropriate for Vietnamese contexts. This research, based on the social exchange theory and the employer branding theory, develops in great details and confirms the employer attractiveness scale in Vietnamese business. The mixed-method (interviewing 4 experts and 2 staff in-depth groups as well as surveying quantitatively 937 employees working for Vietnamese enterprises) has been applied. The research results determine the employer attractiveness dimension factor comprising social value, development value, application value, safety value and economic value. This research has discovered a new factor of employer attractiveness scale: safety value.Nguyen Minh HaNguyen Vinh LuanNguyen Minh TrungHO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCEarticleemployer attractivenessrecruitmentemployeessafety valuesocial valuedevelopment valueapplication valueeconomic valueEconomic theory. DemographyHB1-3840ENHo Chi Minh City Open University Journal of Science - Economics and Business Administration, Vol 11, Iss 1, Pp 3-18 (2021)
institution DOAJ
collection DOAJ
language EN
topic employer attractiveness
recruitment
employees
safety value
social value
development value
application value
economic value
Economic theory. Demography
HB1-3840
spellingShingle employer attractiveness
recruitment
employees
safety value
social value
development value
application value
economic value
Economic theory. Demography
HB1-3840
Nguyen Minh Ha
Nguyen Vinh Luan
Nguyen Minh Trung
Employer attractiveness: Measurement scale development and validation
description Human resource quality is one important factor that affects the success of each organization. The need to build a human resource foundation with knowledge, skills and good attitude is one urgent task for all business leaders. The first task is to attract and recruit excellent individuals to work for the business; therefore, how to attract candidates is always academic researchers’ as well as business managers’ top priority. Employer attractiveness factor (Berthon, Ewing, & Hah, 2005) has been applied in some recent studies. However, because talent recruitment and attraction are diverse and different for individual organizations, cultures and countries, the scale of employer attractiveness concept still implies many points that are not appropriate for Vietnamese contexts. This research, based on the social exchange theory and the employer branding theory, develops in great details and confirms the employer attractiveness scale in Vietnamese business. The mixed-method (interviewing 4 experts and 2 staff in-depth groups as well as surveying quantitatively 937 employees working for Vietnamese enterprises) has been applied. The research results determine the employer attractiveness dimension factor comprising social value, development value, application value, safety value and economic value. This research has discovered a new factor of employer attractiveness scale: safety value.
format article
author Nguyen Minh Ha
Nguyen Vinh Luan
Nguyen Minh Trung
author_facet Nguyen Minh Ha
Nguyen Vinh Luan
Nguyen Minh Trung
author_sort Nguyen Minh Ha
title Employer attractiveness: Measurement scale development and validation
title_short Employer attractiveness: Measurement scale development and validation
title_full Employer attractiveness: Measurement scale development and validation
title_fullStr Employer attractiveness: Measurement scale development and validation
title_full_unstemmed Employer attractiveness: Measurement scale development and validation
title_sort employer attractiveness: measurement scale development and validation
publisher HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
publishDate 2021
url https://doaj.org/article/71922d1ab67d4cb0ac5ad476bcf71881
work_keys_str_mv AT nguyenminhha employerattractivenessmeasurementscaledevelopmentandvalidation
AT nguyenvinhluan employerattractivenessmeasurementscaledevelopmentandvalidation
AT nguyenminhtrung employerattractivenessmeasurementscaledevelopmentandvalidation
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