(Im)possibilities of “circular” production: Learning from corporate case studies of (un)sustainability

This article discusses Cradle to Cradle (C2C) and circular economy designs including three key principles of C2C production as well as the so-called 9-R hierarchy of priorities in circular economy production. This article examines student assignments that apply these circular and C2C principles to t...

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Autores principales:	Helen Kopnina, Rory Padfield
Formato:	article
Lenguaje:	EN
Publicado:	Elsevier 2021
Materias:	Circular economy Cradle to cradle Degrowth Greenwashing Sustainability Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/719c68bc302c446285ef6d712392b122
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id	oai:doaj.org-article:719c68bc302c446285ef6d712392b122
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spelling	oai:doaj.org-article:719c68bc302c446285ef6d712392b1222021-11-30T04:17:37Z(Im)possibilities of “circular” production: Learning from corporate case studies of (un)sustainability2665-972710.1016/j.indic.2021.100161https://doaj.org/article/719c68bc302c446285ef6d712392b1222021-12-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2665972721000623https://doaj.org/toc/2665-9727This article discusses Cradle to Cradle (C2C) and circular economy designs including three key principles of C2C production as well as the so-called 9-R hierarchy of priorities in circular economy production. This article examines student assignments that apply these circular and C2C principles to the detergent brand Method, the refillable drinking bottle Dopper, and the packaging of Burger King. Product improvements identified by students include expanding transparency of the “invisible” aspects of production, such as the types of materials and energy used for packaging and transport, or the potential for take-back and repair. In the student analysis, it appears that the supposedly circular or C2C products have their shortcomings, especially when it comes to the first R of the 9-R hierarchy – Refuse or avoid making or buying new products. The larger lesson from these case studies is that the buzzword circularity might not be delivering on its promise of absolute decoupling of resource consumption from economic activity. Students are recommended to engage with tools, concepts, and approaches, such as critical thinking and degrowth strategies to provide insight into sustainable transformations for society.Helen KopninaRory PadfieldElsevierarticleCircular economyCradle to cradleDegrowthGreenwashingSustainabilityEnvironmental sciencesGE1-350ENEnvironmental and Sustainability Indicators, Vol 12, Iss , Pp 100161- (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Circular economy Cradle to cradle Degrowth Greenwashing Sustainability Environmental sciences GE1-350
spellingShingle	Circular economy Cradle to cradle Degrowth Greenwashing Sustainability Environmental sciences GE1-350 Helen Kopnina Rory Padfield (Im)possibilities of “circular” production: Learning from corporate case studies of (un)sustainability
description	This article discusses Cradle to Cradle (C2C) and circular economy designs including three key principles of C2C production as well as the so-called 9-R hierarchy of priorities in circular economy production. This article examines student assignments that apply these circular and C2C principles to the detergent brand Method, the refillable drinking bottle Dopper, and the packaging of Burger King. Product improvements identified by students include expanding transparency of the “invisible” aspects of production, such as the types of materials and energy used for packaging and transport, or the potential for take-back and repair. In the student analysis, it appears that the supposedly circular or C2C products have their shortcomings, especially when it comes to the first R of the 9-R hierarchy – Refuse or avoid making or buying new products. The larger lesson from these case studies is that the buzzword circularity might not be delivering on its promise of absolute decoupling of resource consumption from economic activity. Students are recommended to engage with tools, concepts, and approaches, such as critical thinking and degrowth strategies to provide insight into sustainable transformations for society.
format	article
author	Helen Kopnina Rory Padfield
author_facet	Helen Kopnina Rory Padfield
author_sort	Helen Kopnina
title	(Im)possibilities of “circular” production: Learning from corporate case studies of (un)sustainability
title_short	(Im)possibilities of “circular” production: Learning from corporate case studies of (un)sustainability
title_full	(Im)possibilities of “circular” production: Learning from corporate case studies of (un)sustainability
title_fullStr	(Im)possibilities of “circular” production: Learning from corporate case studies of (un)sustainability
title_full_unstemmed	(Im)possibilities of “circular” production: Learning from corporate case studies of (un)sustainability
title_sort	(im)possibilities of “circular” production: learning from corporate case studies of (un)sustainability
publisher	Elsevier
publishDate	2021
url	https://doaj.org/article/719c68bc302c446285ef6d712392b122
work_keys_str_mv	AT helenkopnina impossibilitiesofcircularproductionlearningfromcorporatecasestudiesofunsustainability AT rorypadfield impossibilitiesofcircularproductionlearningfromcorporatecasestudiesofunsustainability
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(Im)possibilities of “circular” production: Learning from corporate case studies of (un)sustainability

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