Managing consumers’ visual attention in the context of information asymmetry

The problem of imperfect information is one of the central focuses of institutional economics. Information asymmetry creates a contextual environment for marketing promotion. Its manifestations are associated with both the inability for the buyer to know the true price of the product and the risk of...

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Autores principales: Olga B. Yarosh, Natalia N. Kalkova, Viktor E. Reutov
Formato: article
Lenguaje:RU
Publicado: Ural State University of Economics 2020
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Acceso en línea:https://doaj.org/article/71cc545208e54d379380a2b6114f3365
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