Managing consumers’ visual attention in the context of information asymmetry
The problem of imperfect information is one of the central focuses of institutional economics. Information asymmetry creates a contextual environment for marketing promotion. Its manifestations are associated with both the inability for the buyer to know the true price of the product and the risk of...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | RU |
| Publié: |
Ural State University of Economics
2020
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| Accès en ligne: | https://doaj.org/article/71cc545208e54d379380a2b6114f3365 |
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