RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS

There are several dimensions directed to measuring relationships in public relations. For measuring relationships, it is important how these dimensions are persuaded, as well as what they are. Along with communal change and the developments in communication technologies, relational approach is exten...

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Autores principales: EBRU GÜZELOĞLU, Deniz MADEN
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/72104dd1ca524b69b83e62d38e41aa37
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spelling oai:doaj.org-article:72104dd1ca524b69b83e62d38e41aa372021-11-24T09:20:56ZRELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS2148-416310.9761/JASSS2768https://doaj.org/article/72104dd1ca524b69b83e62d38e41aa372019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=2128362765_25-Ar%C5%9F.%20G%C3%B6r.%20Dr.%20Ebru%20G%C3%9CZELO%C4%9ELU.pdf&key=27374https://doaj.org/toc/2148-4163There are several dimensions directed to measuring relationships in public relations. For measuring relationships, it is important how these dimensions are persuaded, as well as what they are. Along with communal change and the developments in communication technologies, relational approach is extending and covering new concepts. For this reason, it is important to measure the perceptions of public relations students in seeing how the perception of ‘relation’ is changing. Within this research, an open-ended question form including the six dimensions of Hon and Grunig’s (1999) Relationship Scale was handed to the students and they were asked to write a tweet about their perceptions of each concept. 90 valid forms and 526 tweets (statements) were received and these statements have been content analyzed. In the results of the analysis, 24 themes occurred within six dimensions. At least one theme within one dimension included negative statements about public relations but the remaining majority of themes all included positive statements. It is noticed that the items of the original scale and the themes that appeared in the research are substantially common but also new concepts and statements, which may be used as new scale items have emerged.EBRU GÜZELOĞLUDeniz MADENFırat Universityarticlepublic relationsrelational approachcontroltrustsatisfactioncommitmentSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 8, Iss 34, Pp 357-372 (2019)
institution DOAJ
collection DOAJ
language DE
EN
FR
TR
topic public relations
relational approach
control
trust
satisfaction
commitment
Social Sciences
H
Social sciences (General)
H1-99
spellingShingle public relations
relational approach
control
trust
satisfaction
commitment
Social Sciences
H
Social sciences (General)
H1-99
EBRU GÜZELOĞLU
Deniz MADEN
RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS
description There are several dimensions directed to measuring relationships in public relations. For measuring relationships, it is important how these dimensions are persuaded, as well as what they are. Along with communal change and the developments in communication technologies, relational approach is extending and covering new concepts. For this reason, it is important to measure the perceptions of public relations students in seeing how the perception of ‘relation’ is changing. Within this research, an open-ended question form including the six dimensions of Hon and Grunig’s (1999) Relationship Scale was handed to the students and they were asked to write a tweet about their perceptions of each concept. 90 valid forms and 526 tweets (statements) were received and these statements have been content analyzed. In the results of the analysis, 24 themes occurred within six dimensions. At least one theme within one dimension included negative statements about public relations but the remaining majority of themes all included positive statements. It is noticed that the items of the original scale and the themes that appeared in the research are substantially common but also new concepts and statements, which may be used as new scale items have emerged.
format article
author EBRU GÜZELOĞLU
Deniz MADEN
author_facet EBRU GÜZELOĞLU
Deniz MADEN
author_sort EBRU GÜZELOĞLU
title RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS
title_short RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS
title_full RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS
title_fullStr RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS
title_full_unstemmed RELATIONAL APPROACH TO PUBLIC RELATIONS: FIELD STUDENTS PERCEPTIONS OF RELATIONAL DIMENSIONS
title_sort relational approach to public relations: field students perceptions of relational dimensions
publisher Fırat University
publishDate 2019
url https://doaj.org/article/72104dd1ca524b69b83e62d38e41aa37
work_keys_str_mv AT ebruguzeloglu relationalapproachtopublicrelationsfieldstudentsperceptionsofrelationaldimensions
AT denizmaden relationalapproachtopublicrelationsfieldstudentsperceptionsofrelationaldimensions
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