Consolidating Unorganised Retail Businesses through Digital Platforms: Implications for Achieving the UN Sustainable Development Goals

This study explores whether digitalisation of unorganised retail (UR) businesses in emerging markets have a positive socio-economic impact on the lives of the subsistence consumer–merchants who perform the dual role of being, not only consumers providing for themselves and their families, but also t...

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Autores principales:	Malobi Mukherjee, Jacob Wood
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	unorganised retailers sustainable business model innovation base of the pyramid business models resource constraints UN Sustainable Development Goals tropical countries Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/7231be5724734756a734bf2e78bd19bd
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spelling	oai:doaj.org-article:7231be5724734756a734bf2e78bd19bd2021-11-11T19:41:34ZConsolidating Unorganised Retail Businesses through Digital Platforms: Implications for Achieving the UN Sustainable Development Goals10.3390/su1321120312071-1050https://doaj.org/article/7231be5724734756a734bf2e78bd19bd2021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12031https://doaj.org/toc/2071-1050This study explores whether digitalisation of unorganised retail (UR) businesses in emerging markets have a positive socio-economic impact on the lives of the subsistence consumer–merchants who perform the dual role of being, not only consumers providing for themselves and their families, but also the managers of micro-UR businesses. We develop a framework for sustainable business model innovation at the base of the pyramid by undertaking content analysis of 65 newspaper articles (interviews with senior executives and founders of digital app-based platforms, expert analysis) as well as social media and YouTube testimonials of UR business users of these platforms in Vietnam, Indonesia, Malaysia and the Philippines. Using the Gioian coding structure of open and second order comparative coding, we develop a framework for sustainable business model innovation from the base of the pyramid perspective. The framework captures how digitalisation enables the UR businesses to circumvent resource shortages, consolidate procurement and inventory management and diversify product and service offerings, which leads to significant economic and social transformation for both the micro enterprises and their owners. Our framework contributes to the emergent literature on sustainable business model innovation and inclusive innovation in resource-constrained contexts. We conclude that sustainable business model innovations enable socio-economic transformations similar to those experienced by UR businesses in emerging Asian markets. Such developments can create local level pathways for local tropical countries seeking to achieve UN social development goals.Malobi MukherjeeJacob WoodMDPI AGarticleunorganised retailerssustainable business model innovationbase of the pyramid business modelsresource constraintsUN Sustainable Development Goalstropical countriesEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12031, p 12031 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	unorganised retailers sustainable business model innovation base of the pyramid business models resource constraints UN Sustainable Development Goals tropical countries Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	unorganised retailers sustainable business model innovation base of the pyramid business models resource constraints UN Sustainable Development Goals tropical countries Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Malobi Mukherjee Jacob Wood Consolidating Unorganised Retail Businesses through Digital Platforms: Implications for Achieving the UN Sustainable Development Goals
description	This study explores whether digitalisation of unorganised retail (UR) businesses in emerging markets have a positive socio-economic impact on the lives of the subsistence consumer–merchants who perform the dual role of being, not only consumers providing for themselves and their families, but also the managers of micro-UR businesses. We develop a framework for sustainable business model innovation at the base of the pyramid by undertaking content analysis of 65 newspaper articles (interviews with senior executives and founders of digital app-based platforms, expert analysis) as well as social media and YouTube testimonials of UR business users of these platforms in Vietnam, Indonesia, Malaysia and the Philippines. Using the Gioian coding structure of open and second order comparative coding, we develop a framework for sustainable business model innovation from the base of the pyramid perspective. The framework captures how digitalisation enables the UR businesses to circumvent resource shortages, consolidate procurement and inventory management and diversify product and service offerings, which leads to significant economic and social transformation for both the micro enterprises and their owners. Our framework contributes to the emergent literature on sustainable business model innovation and inclusive innovation in resource-constrained contexts. We conclude that sustainable business model innovations enable socio-economic transformations similar to those experienced by UR businesses in emerging Asian markets. Such developments can create local level pathways for local tropical countries seeking to achieve UN social development goals.
format	article
author	Malobi Mukherjee Jacob Wood
author_facet	Malobi Mukherjee Jacob Wood
author_sort	Malobi Mukherjee
title	Consolidating Unorganised Retail Businesses through Digital Platforms: Implications for Achieving the UN Sustainable Development Goals
title_short	Consolidating Unorganised Retail Businesses through Digital Platforms: Implications for Achieving the UN Sustainable Development Goals
title_full	Consolidating Unorganised Retail Businesses through Digital Platforms: Implications for Achieving the UN Sustainable Development Goals
title_fullStr	Consolidating Unorganised Retail Businesses through Digital Platforms: Implications for Achieving the UN Sustainable Development Goals
title_full_unstemmed	Consolidating Unorganised Retail Businesses through Digital Platforms: Implications for Achieving the UN Sustainable Development Goals
title_sort	consolidating unorganised retail businesses through digital platforms: implications for achieving the un sustainable development goals
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/7231be5724734756a734bf2e78bd19bd
work_keys_str_mv	AT malobimukherjee consolidatingunorganisedretailbusinessesthroughdigitalplatformsimplicationsforachievingtheunsustainabledevelopmentgoals AT jacobwood consolidatingunorganisedretailbusinessesthroughdigitalplatformsimplicationsforachievingtheunsustainabledevelopmentgoals
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Consolidating Unorganised Retail Businesses through Digital Platforms: Implications for Achieving the UN Sustainable Development Goals

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