POSSIBILITIES AND RESULTS OF USING VISUAL LATENT FORMS IN METHOD OF METAPHOR DERIVING

The article discusses the question of possible impact on customer decision by using the method of metaphor deriving. For this purpose a new classification of archetypes was put forward earlier and an excursus to history of appearing the notion of latent forms was made. The author created a gallery o...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Sergey A. Afonsky
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2018
Materias:	archetypes latent symbols customer decision method of metaphor deriving meanings Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/725adf65565e401ca8850ac3fd63b3e7
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:725adf65565e401ca8850ac3fd63b3e7
record_format	dspace
spelling	oai:doaj.org-article:725adf65565e401ca8850ac3fd63b3e72021-11-15T05:20:46ZPOSSIBILITIES AND RESULTS OF USING VISUAL LATENT FORMS IN METHOD OF METAPHOR DERIVING2413-28292587-925110.21686/2413-2829-2018-2-135-141https://doaj.org/article/725adf65565e401ca8850ac3fd63b3e72018-03-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/469https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article discusses the question of possible impact on customer decision by using the method of metaphor deriving. For this purpose a new classification of archetypes was put forward earlier and an excursus to history of appearing the notion of latent forms was made. The author created a gallery of visual images on the basis of archetype classification and carried out a complex questioning of student youth concerning the compliance of certain images (archetypes) with their meaning. As a result some successful, from our point of view images were found, which can be used to promote goods and services. The hypothesis was proven that by entering subconsciousness visual images can form emotions, impressions or refer to the past, habits, childhood. Emotions and feelings are usually the main element of decisions about purchase. One of the major feelings is sight, which initiates subconscious processes influencing the decision about further steps. This research supplemented works of the academics, who focus on other feeling of man, such as hearing, sense of smell, sense of touch.Sergey A. AfonskyPlekhanov Russian University of Economicsarticlearchetypeslatent symbolscustomer decisionmethod of metaphor derivingmeaningsEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 2, Pp 135-141 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	archetypes latent symbols customer decision method of metaphor deriving meanings Economics as a science HB71-74
spellingShingle	archetypes latent symbols customer decision method of metaphor deriving meanings Economics as a science HB71-74 Sergey A. Afonsky POSSIBILITIES AND RESULTS OF USING VISUAL LATENT FORMS IN METHOD OF METAPHOR DERIVING
description	The article discusses the question of possible impact on customer decision by using the method of metaphor deriving. For this purpose a new classification of archetypes was put forward earlier and an excursus to history of appearing the notion of latent forms was made. The author created a gallery of visual images on the basis of archetype classification and carried out a complex questioning of student youth concerning the compliance of certain images (archetypes) with their meaning. As a result some successful, from our point of view images were found, which can be used to promote goods and services. The hypothesis was proven that by entering subconsciousness visual images can form emotions, impressions or refer to the past, habits, childhood. Emotions and feelings are usually the main element of decisions about purchase. One of the major feelings is sight, which initiates subconscious processes influencing the decision about further steps. This research supplemented works of the academics, who focus on other feeling of man, such as hearing, sense of smell, sense of touch.
format	article
author	Sergey A. Afonsky
author_facet	Sergey A. Afonsky
author_sort	Sergey A. Afonsky
title	POSSIBILITIES AND RESULTS OF USING VISUAL LATENT FORMS IN METHOD OF METAPHOR DERIVING
title_short	POSSIBILITIES AND RESULTS OF USING VISUAL LATENT FORMS IN METHOD OF METAPHOR DERIVING
title_full	POSSIBILITIES AND RESULTS OF USING VISUAL LATENT FORMS IN METHOD OF METAPHOR DERIVING
title_fullStr	POSSIBILITIES AND RESULTS OF USING VISUAL LATENT FORMS IN METHOD OF METAPHOR DERIVING
title_full_unstemmed	POSSIBILITIES AND RESULTS OF USING VISUAL LATENT FORMS IN METHOD OF METAPHOR DERIVING
title_sort	possibilities and results of using visual latent forms in method of metaphor deriving
publisher	Plekhanov Russian University of Economics
publishDate	2018
url	https://doaj.org/article/725adf65565e401ca8850ac3fd63b3e7
work_keys_str_mv	AT sergeyaafonsky possibilitiesandresultsofusingvisuallatentformsinmethodofmetaphorderiving
_version_	1718428687518400512

POSSIBILITIES AND RESULTS OF USING VISUAL LATENT FORMS IN METHOD OF METAPHOR DERIVING

Ejemplares similares