Persepsi Generasi Y Terhadap Kerajinan Tangan Daerah

<p><em>At this juncture, the growth of handicraft business in the world is quite rapidly which marked by the hard competition increasingly of handicraft products between the district of regions Aceh, therefore the handicraft entrepreneurs from Aceh must show a high competitiveness to oth...

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Autores principales:	Hazmanan Pasaribu, Chali Rafi, Khairawati Khairawati
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2017
Materias:	Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/725af04ae8d04b29bb65c6d11b0be762
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spelling	oai:doaj.org-article:725af04ae8d04b29bb65c6d11b0be7622021-11-05T05:03:35ZPersepsi Generasi Y Terhadap Kerajinan Tangan Daerah1693-76192580-417010.30596/jimb.v18i2.1520https://doaj.org/article/725af04ae8d04b29bb65c6d11b0be7622017-10-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1520https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><em>At this juncture, the growth of handicraft business in the world is quite rapidly which marked by the hard competition increasingly of handicraft products between the district of regions Aceh, therefore the handicraft entrepreneurs from Aceh must show a high competitiveness to other regional products through conduct a good marketing strategy. “Y” generation is an important consumer market segment in future due to the rapid growth of this generation and is also a high-income community. Consequently, the "Y" generation has attracted various research groups and scientific discipline attention. The aim of this research is to identify the perception of "Y" generation regarding the Lhokseumawe handicraft product. Through the quantitative approach via questionnaire this research found that: marginally, the perception of The generation “Y” at Lhokseumawe city to local handicraft products is still sufficient with low quality and the relatively expensive price. The purchasing of local handicraft products is only a gift or souvenir to introduce Aceh region and still not become a culture that shows the love of local products.</em></p>Hazmanan PasaribuChali RafiKhairawati KhairawatiUniversitas Muhammadiyah Sumatera UtaraarticleManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 18, Iss 2, Pp 212-219 (2017)
institution	DOAJ
collection	DOAJ
language	ID
topic	Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	Management. Industrial management HD28-70 Business HF5001-6182 Hazmanan Pasaribu Chali Rafi Khairawati Khairawati Persepsi Generasi Y Terhadap Kerajinan Tangan Daerah
description	<p><em>At this juncture, the growth of handicraft business in the world is quite rapidly which marked by the hard competition increasingly of handicraft products between the district of regions Aceh, therefore the handicraft entrepreneurs from Aceh must show a high competitiveness to other regional products through conduct a good marketing strategy. “Y” generation is an important consumer market segment in future due to the rapid growth of this generation and is also a high-income community. Consequently, the "Y" generation has attracted various research groups and scientific discipline attention. The aim of this research is to identify the perception of "Y" generation regarding the Lhokseumawe handicraft product. Through the quantitative approach via questionnaire this research found that: marginally, the perception of The generation “Y” at Lhokseumawe city to local handicraft products is still sufficient with low quality and the relatively expensive price. The purchasing of local handicraft products is only a gift or souvenir to introduce Aceh region and still not become a culture that shows the love of local products.</em></p>
format	article
author	Hazmanan Pasaribu Chali Rafi Khairawati Khairawati
author_facet	Hazmanan Pasaribu Chali Rafi Khairawati Khairawati
author_sort	Hazmanan Pasaribu
title	Persepsi Generasi Y Terhadap Kerajinan Tangan Daerah
title_short	Persepsi Generasi Y Terhadap Kerajinan Tangan Daerah
title_full	Persepsi Generasi Y Terhadap Kerajinan Tangan Daerah
title_fullStr	Persepsi Generasi Y Terhadap Kerajinan Tangan Daerah
title_full_unstemmed	Persepsi Generasi Y Terhadap Kerajinan Tangan Daerah
title_sort	persepsi generasi y terhadap kerajinan tangan daerah
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2017
url	https://doaj.org/article/725af04ae8d04b29bb65c6d11b0be762
work_keys_str_mv	AT hazmananpasaribu persepsigenerasiyterhadapkerajinantangandaerah AT chalirafi persepsigenerasiyterhadapkerajinantangandaerah AT khairawatikhairawati persepsigenerasiyterhadapkerajinantangandaerah
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Persepsi Generasi Y Terhadap Kerajinan Tangan Daerah

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