Assessing tap water awareness: The development of an empirically-based framework

Despite the often emphasized importance of water awareness, and notwithstanding the fact that calls for increasing public awareness are becoming commonplace, most studies do not define the concept, let alone operationalise it into measurable units. This is, however, essential to measure and evaluate...

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Autores principales:	Stijn Brouwer, Nicolien van Aalderen, Steven Hendrik Andreas Koop
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/728b472b975e42bdaa5cba184d33a71a
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spelling	oai:doaj.org-article:728b472b975e42bdaa5cba184d33a71a2021-11-04T07:42:07ZAssessing tap water awareness: The development of an empirically-based framework1932-6203https://doaj.org/article/728b472b975e42bdaa5cba184d33a71a2021-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC8555835/?tool=EBIhttps://doaj.org/toc/1932-6203Despite the often emphasized importance of water awareness, and notwithstanding the fact that calls for increasing public awareness are becoming commonplace, most studies do not define the concept, let alone operationalise it into measurable units. This is, however, essential to measure and evaluate efforts related to water awareness such as public campaigns, customer communication and behavioural interventions. To address this gap, we conceptualise, operationalise and assess tap water awareness, hereby differentiating between cognitive awareness (head), affectional awareness (heart), and behavioural awareness (hands). In parallel, we also differentiate between tap water quality, quantity and system. By building on a variety of contemporary conceptual insights in literature and a series of expert interviews, an assessment framework is developed. A cohesive set of nine awareness components are identified and operationalised into a set of tangible questions which are put to the test in a large-scale online survey (n = 1003) in the Netherlands, applying both a traditional and modern segmentation approach based on four types of perspectives (‘quality & health concerned’, ‘aware & committed’, ‘egalitarian & solidary’, and ‘down to earth & confident’). Based on the analysis of the results of the first empirical application of our tap water awareness assessment framework, we conclude that—with a score 53.5 points out of 100—tap water awareness in the Netherlands shows ample room for improvement. Interestingly, most significant variations in awareness are generally not related to sociodemographic factors but rather apply to the four customer perspectives on drinking water that are based on people’s subjective views and preferences.Stijn BrouwerNicolien van AalderenSteven Hendrik Andreas KoopPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 10 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Stijn Brouwer Nicolien van Aalderen Steven Hendrik Andreas Koop Assessing tap water awareness: The development of an empirically-based framework
description	Despite the often emphasized importance of water awareness, and notwithstanding the fact that calls for increasing public awareness are becoming commonplace, most studies do not define the concept, let alone operationalise it into measurable units. This is, however, essential to measure and evaluate efforts related to water awareness such as public campaigns, customer communication and behavioural interventions. To address this gap, we conceptualise, operationalise and assess tap water awareness, hereby differentiating between cognitive awareness (head), affectional awareness (heart), and behavioural awareness (hands). In parallel, we also differentiate between tap water quality, quantity and system. By building on a variety of contemporary conceptual insights in literature and a series of expert interviews, an assessment framework is developed. A cohesive set of nine awareness components are identified and operationalised into a set of tangible questions which are put to the test in a large-scale online survey (n = 1003) in the Netherlands, applying both a traditional and modern segmentation approach based on four types of perspectives (‘quality & health concerned’, ‘aware & committed’, ‘egalitarian & solidary’, and ‘down to earth & confident’). Based on the analysis of the results of the first empirical application of our tap water awareness assessment framework, we conclude that—with a score 53.5 points out of 100—tap water awareness in the Netherlands shows ample room for improvement. Interestingly, most significant variations in awareness are generally not related to sociodemographic factors but rather apply to the four customer perspectives on drinking water that are based on people’s subjective views and preferences.
format	article
author	Stijn Brouwer Nicolien van Aalderen Steven Hendrik Andreas Koop
author_facet	Stijn Brouwer Nicolien van Aalderen Steven Hendrik Andreas Koop
author_sort	Stijn Brouwer
title	Assessing tap water awareness: The development of an empirically-based framework
title_short	Assessing tap water awareness: The development of an empirically-based framework
title_full	Assessing tap water awareness: The development of an empirically-based framework
title_fullStr	Assessing tap water awareness: The development of an empirically-based framework
title_full_unstemmed	Assessing tap water awareness: The development of an empirically-based framework
title_sort	assessing tap water awareness: the development of an empirically-based framework
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/728b472b975e42bdaa5cba184d33a71a
work_keys_str_mv	AT stijnbrouwer assessingtapwaterawarenessthedevelopmentofanempiricallybasedframework AT nicolienvanaalderen assessingtapwaterawarenessthedevelopmentofanempiricallybasedframework AT stevenhendrikandreaskoop assessingtapwaterawarenessthedevelopmentofanempiricallybasedframework
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Assessing tap water awareness: The development of an empirically-based framework

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