Maximize Expected Profits by Dynamic After-Sales Service Investment Strategy Based on Word-of-Mouth Marketing in Social Network Shopping

This paper discusses how word-of-mouth marketing affects the profits of product sales in social network-based shopping under good after-sales service. First, a new word-of-mouth communication model based on silent evaluation, positive evaluation, and negative evaluation is proposed. Second, we use t...

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Autores principales: Ying Yu, Jiaomin Liu, Jiadong Ren, Qian Wang, Cuiyi Xiao
Formato: article
Lenguaje:EN
Publicado: Hindawi-Wiley 2021
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Acceso en línea:https://doaj.org/article/72db2199fb364c3f8dac49a897b07df6
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